LG CAPTURES ATTENTION OF BTS FANS FROM COAST TO COAST DURING BTS WORLD TOUR

A man and woman both test LG’s speaker products at the BTS Studio Presented by LG.

Collaboration with Hot K-Pop Group Delivers Unique Fan Experience,
Highlights LG Innovations in “BTS Studio Presented by LG”

LOS ANGELES, Sep. 6, 2018 — LG Electronics (LG) is bringing its own unique take on style and innovation to the BTS World Tour across the United States this fall. The BTS Studio Presented by LG kicks off this week with more than 10,000 passionate K-Pop fans experiencing the best of BTS alongside some of LG’s most forward-thinking products.

The BTS Studio Presented by LG, which starts in Los Angeles this week, is the cornerstone of the coast-to-coast U.S. BTS World Tour, continuing in Oakland (Sep. 9), Chicago (Oct. 2-3) and New York (Oct. 6).

BTS, the first Korean pop group to be named Top Social Artist at the Billboard Music Awards and perform at the American Music Awards, is one of Time Magazine’s 25 most influential internet sensations. LG is partnering with BTS to highlight its brand and industry leading technologies to the group’s loyal fanbase in the United States and around the world.

In the BTS Studio experience zone, fans can enjoy the band’s music using LG audio technology and experience innovative products such as the LG smartphones, LG OLED TV, LG CordZero vacuum, LG Pocket Photo Snap, LG Styler and LG PuriCare air purifier. The limited edition LG Q7 BTS smartphone features the BTS logo on the back and includes handwritten emojis created by the band, exclusive voice recordings from each member and a BTS Gallery featuring previously unreleased photos.

Using the BTS Studio’s photo and video booths, fans can take and print images with the group and become part of an LG G7 BTS commercial. The BTS Studio also is filled with exclusive content such as images from the filming of the LG G7 smartphone commercial, videos taken by BTS members with the LG G7 smartphone as well costumes worn by members while shooting the G7 video.

“BTS’ determination to be the best and their devotion to their fans closely align with the core values that inspire LG,” said Han Chang-hee, head of LG’s global marketing. “We are extremely proud to work with BTS as we strive together to create innovation for a better life.”

Fans in the BTS Studio Presented by LG are encouraged to post pictures created in BTS Studio and share them via social media using the #BTSSTUDIOBYLG hashtag.

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“AI FOR A BETTER LIFE” LG EXECUTIVES OUTLINE NEW VISION FOR AI AT IFA 2018 OPENING KEYNOTE

LG Electronics chief executive officer, Jo Seong-jin, stands right next to the LG CLOi robot.

CEO and CTO Deliver Joint Opening Keynote in Berlin,
Detailing LG Artificial Intelligence Strategies for First Time

BERLIN, Aug. 31, 2018 — Outlining the strategic direction for the new era of artificial intelligence, LG Electronics (LG) chief executive officer Jo Seong-jin and president and chief technology officer Dr. I.P Park delivered the joint opening keynote address at IFA 2018.

This marks the first time that LG’s top executives have given a keynote address at a major global exhibition. Entitled Think Wise. Be Free: Living Freer with AI, the speech was experienced by more than 1,000 industry VIPs, influencers and journalists gathered in Berlin to hear LG’s framework for the future of AI.

LG’s IFA opening keynote represents a significant milestone for the company, demonstrating how its commitment to staying at the forefront of AI development in the consumer electronics industry has earned it prominence in the world stage at Europe’s largest consumer electronics exhibition.

Following the launch of the LG ThinQ earlier this year, LG has been focused on demonstrating the impact of its vibrant ecosystem embedded with a powerful AI solution based on LG’s open platform, open partnership and open connectivity strategy.

CEO Jo, a 42-year LG veteran, led the keynote, emphasizing the company’s underlying drive to provide consumers with a better life, defining this as the increased availability of freer and smarter choices in everyday living. He expressed his firm belief that advances in AI are key to presenting new possibilities for a better life.

“Combined with edge computing and big data, as well as the ability to harness the enhanced connectivity of 5G, AI will bring each aspect of our lives into a seamless connected experience. Your home will know what kind of day you had in the office and will roll out the welcome mat by preparing the perfect environment for when you walk in the door,” said Mr. Jo.

CTO Park took the stage next and explained three key pillars of artificial intelligence: Evolve, Connect and Open. With the overarching message that AI is more than innovation for the sake of innovation but is in fact the very meaning of Innovation for a Better Life, Dr. Park went on to illustrate how these three key AI pillars will enhance our lives.

The evolution of AI must be based on continually increasing communication with users, according to Dr. Park, who explained LG’s methodology for the development of core AI technology: First, the company’s focus on speech recognition, image recognition, biometric recognition and deep learning algorithms; second, the benefits of seamless connectivity offered through LG’s diverse product portfolio that make it possible to eliminate the traditional constraints of space and time; and third, the infinite potential offered through increased connectivity, using LG’s robot vacuum cleaner as an example. He concluded by highlighting the importance of an open AI ecosystem and explaining LG’s intuitive webOS operating system.

The keynote also featured leading global AI experts, including renowned researcher Dr. Andrew Ng; Matthew Perry, chairman of the Open Connectivity Foundation; Peter Kürpick, CTO of mapping technology firm HERE; and Kong Kyoung-chul, CEO of wearable robotics startup SG Robotics. These guest speakers were uniform in their support of LG’s vision for the future of AI.

Messe Berlin Group executive vice president and IFA executive director Jens Heithecker commended the keynote, saying, “We were pleased to have LG open the event by discussing AI, the hottest technology in the consumer electronics industry. I believe that attendees share LG’s vision for technology built around a user-centered philosophy and hope visitors will have a chance to visit the LG booth.”

LG will be showcasing its extensive lineup of consumer electronics and robots equipped with the latest AI technologies in the LG ThinQ zones in the LG booth, which together with the IFA opening keynote, further establishing the company’s credentials as an AI leader around the world.

View LG’s IFA keynote here:

https://youtu.be/8eLMVYvHlc0

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LG “AI SOLUTIONS FOR A BETTER LIFE” FEATURED AT IFA 2018

Models pose with LG ThinQ AI TV at the LG booth at IFA 2018.

Diverse Portfolio Shows the Potential of Innovative Technology Combined with AI

BERLIN, Aug. 30, 2018 — LG Electronics (LG) will be prioritizing its LG ThinQ brand at IFA 2018, spotlighting its innovations and vision at the prominent tradeshow in Berlin, August 31 to September 5. LG will be highlighting how its advanced LG ThinQ solutions are designed to make technology-powered radical lifestyle transformation a reality for users worldwide.

More than one-third of the company’s massive IFA exhibition space will be centered on AI, with a range of LG ThinQ products displayed in three different lifestyle zones: ThinQ Travel, ThinQ Gourmet and ThinQ Style. Each zone will be expertly designed to reflect the diverse lifestyles of modern consumers and will incorporate AI products into natural yet futuristic home environments. The distinct zones will illustrate how LG ThinQ presents benefits for every aspect of life in vital areas such as style, cuisine, home comfort, mobility and entertainment.

The ThinQ Travel zone will demonstrate just how easy it is to search for the perfect holiday destination via LG AI TVs and then book flights and accommodations using the LG G7^ThinQ smartphone. The Google Assistant will soon be available on all webOS-based LG AI TVs in seven new markets: Australia, Canada, France, Germany, South Korea, Spain and the United Kingdom. The platform, already successfully launched in the United States, also will now support up to five languages as part of LG’s global strategy to raise the bar for voice control solutions. With the Google Assistant built in, LG’s AI TVs will offer a streamlined experience that allows users to expertly manage daily tasks, find answers to important questions and control compatible smart home devices. IFA visitors can then move on to the IoT living room designed in collaboration with Italian luxury furniture company Natuzzi, a breathtaking living space that was featured at Milano Design Week. This welcoming zone highlights the control capabilities of XBOOM AI ThinQ speakers by illustrating how they can be used to alter the settings of connected sofas and lighting installations.

The intelligent InstaView ThinQ refrigerator takes center stage in the culinary-themed ThinQ Gourmet zone. Here, visitors can experience firsthand the advanced capabilities of the refrigerator to recommend recipes and instantly adjust cooking conditions for the connected oven and other kitchen appliances.

The ThinQ Style zone showcases LG’s wide variety of voice-controlled appliances, including the new LG Styler ThinQ. The latest Styler comes equipped with unique features designed to enhance user convenience while keeping clothes cleaner, more hygienic and stylish – all now achieved through voice commands. Many of the ground-breaking LG products in the three zones were recently recognized by the European Imaging and Sound Association (EISA) for their advanced technology, design and innovation.

Across from the LG ThinQ lifestyle experience zones is the core tech zone, highlighting the innovative technology embedded in LG ThinQ products such as LG OLED TVs and LG SUPER UHD TVs as well as the LG Centum System. It is here that the 88-inch 8K OLED TV will be featured, with its 7,680 x 4,320-pixel resolution and ability to render deep blacks and vivid colors while also making wide viewing angles possible. Other core technologies unveiled for the first time in this zone include the revolutionary 173-inch Micro LED display, consisting of arrays of microscopic LEDs that form individual pixels. The screen will be located in a dramatic home cinema environment that highlights its ability to customize screen sizes according to user needs.

Also featured at IFA will be LG CLOi robots, ranging from serving robots to a wearable robot. This collection of advanced robots will be instrumental in fulfilling LG’s vision for AI both inside and outside the home. LG’s wearable CLOi SuitBot will be on display for the first time in this zone. Ideal for use in industries such as manufacturing and construction, the LG CLOi SuitBot will enhance the quality of life by improving mobility for its wearer.

Complementing the attention on LG ThinQ, visitors to the LG IFA booth will be greeted by the awe-inspiring LG OLED Canyon that delivers an immersive dive into awe-inspiring sights from across the world. Five beautiful landscapes – Columbia Icefield, Iguazu Falls, Antelope Canyon, Redwood National Park and Haleakalā – will be displayed in incredible detail across 258 convex and concave commercial open-frame LG OLED panels.

New LG SIGNATURE products showcased at IFA include the LG SIGNATURE wine cellar, bottom-freezer refrigerator and dryer – demonstrating the potential of premium appliances in the global market. To highlight the wine cellar’s aesthetic appeal and technological features, LG SIGNATURE will be hosting wine tastings with renowned wine critic James Suckling during the show. Befitting the elegant design of these products, LG is expanding its IFA partnership with London-based art collective Jason Bruges Studio to create a new LG SIGNATURE premium gallery under the theme, One Fine Day.

Targeting the European built-in appliance market, LG also will be debuting the new Signature Kitchen Suite luxury brand of built-in kitchen appliances at IFA. A separate exhibition space dedicated to the Signature Kitchen Suite will be located in a prominent outdoor garden at the center of Messe Berlin. Developed through a collaboration with European luxury furniture designers Valcucine and Arclinea, the Signature Kitchen Suite for Europe will deliver products that build on the tradition of innovative performance and fine craftsmanship.

IFA 2018 will open with a visionary keynote address from LG Electronics Chief Executive Officer Jo Seong-jin with President and Chief Technology Officer Dr. I.P. Park. Their joint opening keynote – outlining the strategic direction for the new era of artificial intelligence – represents the first time that senior LG executives have taken on such a prominent role at IFA. Entitled Think Wise, Be Free: Living Freer with AI, the keynote will be delivered on Friday, Aug. 31 in Hall 26b of Messe Berlin. CEO Jo will provide his insights into how LG’s AI strategy will enhance customers’ lives based on LG ThinQ’s unique open platform, open partnership and open connectivity philosophy. Similarly, Dr. Park will show how this technology comes to life in everyday products and how LG’s open AI strategy benefits consumers through its focus on offering greater control and convenience.

LG’s IFA exhibition booth is located in Hall 18 of Messe Berlin, showcasing the company’s wide range of state-of-the-art technology designed to deliver Innovation for a Better Life.

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LG CENTUM SYSTEM™ REFRIGERATOR RAISES THE BAR ON ENERGY EFFICIENCY AT IFA 2018

Little girl and her parents cutting fruit on the counter with LG Centum System™ bottom-freezer refrigerator in the background

New Refrigerator Boasts Impressive Performance, Innovative Design
and Durability Backed by Long-term Warranty

BERLIN, Aug. 29, 2018 — LG Electronics (LG) is set to break new ground again with the unveiling of its new bottom-freezer refrigerator at IFA 2018. The innovative bottom-freezer refrigerator stands out from the competition with market-leading energy efficiency as well as durability and an array of convenience-enhancing features. The refrigerator is also the first in the industry to come with a 20-year warranty for its internal compressor. With Centum System technology inside, it is the natural choice for consumers looking for an advanced efficient refrigerator that will stand the test of time.

These benefits are achieved by integrating several advanced technologies to form dynamic customer-oriented solutions. The refrigerator’s powerhouse is the LG Inverter Linear Compressor which is 32 percent more energy efficient than conventional compressors. ^* This and a range of other efficient features combine to cut the bottom-freezer refrigerator power consumption and give an energy rating of A⁺⁺⁺-40 percent, far superior to the competition. This means that the refrigerator uses 40 percent less power than models with an A⁺⁺⁺energy rating and will make it easier than ever to save on electric bills.

The advanced Inverter Linear Compressor also significantly boosts reliability and durability. ^† Rigorous product testing found that LG’s Inverter Linear Compressor-equipped Centum System refrigerator was subject to notably less wear and tear from daily use while also producing up to 25 percent less noise. ^* This same research also placed that the average lifespan of the refrigerator’s core technology at roughly 20 years, far exceeding the competition.

Internally, the new Centum System bottom-freezer refrigerator is also equipped with a range of freshness-enhancing features that put LG’s user-oriented philosophy into practice. Linear Cooling™ keeps temperature fluctuation within ±0.5˚C while Fresh Balancer and Fresh Converter give users simplified control over the humidity and temperature to create ideal conditions for each food type. ^‡ In addition, DoorCooling+™ circulates cold air from the top of the machine to ensure uniform temperatures even in hard-to-reach areas like the front door basket. With elegant design cues befitting its advanced internal technology, Centum System bottom-freezer refrigerator boasts stunning matte black and stainless steel finishing. The seamless metal touch display on the front and full metal designed interior complete the design by adding a subtle touch of unique elegance.

“LG has long worked to develop a bottom-freezer refrigerator that set new standards in not just energy savings and durability but also design and the new Centum System bottom-freezer refrigerator represents the culmination of these efforts,” said Song Dae-hyun, president of LG Electronics and Home Appliance & Air Solution Company. “Our premium Centum System bottom-freezer will help cement LG’s long-standing leadership in the global premium refrigerator market.”

Visitors to LG’s IFA booth in Hall 18 of Messe Berlin from August 31 to September 5 will have a chance to see the new bottom-freezer refrigerator and other home innovations for themselves.

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^* Compared to refrigerator with LG conventional reciprocating compressor. Based on VDE testing comparing energy consumption and noise level between LGE model GBB530NSCXE and GBB530NSQWB.
^† Testing conducted according to LG’s internal accelerated 20-year life-test protocol. Results based on laboratory tests considering accelerated and proper use conditions. Estimated life span does not constitute any kind of warranty whatsoever.
^‡ Average temperature of peak to peak in fresh food compartment. Based on UL test result of temperature fluctuation in time of LGE model B607S according to LG internal test method.

LG INTRODUCES WORLD’S FIRST 8K OLED TV AT IFA

Two models look in awe at the world’s first LG 8K OLED TV displayed at IFA 2018

First To Mass Produce Large Screen OLED TVs,
LG Poised to Lead Market in Advanced Premium TV Technologies

BERLIN, Aug. 29, 2018 — Already a leader in advancing TV innovation with its OLED TVs, LG Electronics (LG) is introducing the world’s first 8K (7,680 x 4,320) OLED TV at IFA 2018. The 88-inch 8K LG OLED TV features over 33 million self-emitting pixels to produce the unmatched contrast ratio and true blacks that define OLED TV’s iconic picture quality.

With OLED TV shipments in the market expected to double in 2018 and reach over nine million units by 2022, LG will continue to increase the OLED share in its premium TV portfolio and drive large scale consumer adoption of OLED TVs. While the 8K TV market is still in its infancy, it is expected to grow to more than 5 million units by 2022 and LG is committed to leading the ultra-premium market with its 8K OLED TV technology.

Despite advancements in LCD field, OLED has been often referred to as the “next-generation display technology” because it emits its own light, eliminating the need for any kind of backlighting. This allows for state-of-art TVs which redefine both the picture quality and the product design. Not only was LG able to pioneer such technologies, but it was also able to successfully market them.

“LG’s first 8K OLED TV is the pinnacle of technological achievement and the next evolutionary step in display technology” said Brian Kwon, president of LG Home Entertainment Company. “4K OLED played a major role in reshaping TV industry and LG is confident that 8K OLED will do the same.”

Visitors can take a first look at the 88-inch 8K LG OLED TV at IFA 2018, along with other innovations in TV technologies in the LG booth in Hall 18 of Messe Berlin.

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LG BUILDS ON SUCCESSFUL G7 SERIES PLATFORM WITH TWO EVEN MORE ACCESSIBLE MODELS

The front and rear view of the LG G7 Fit in New Aurora Black

LG G7 One and LG G7 Fit Offer Flagship-Level
Intelligent Features at Exceptional Price Points

SEOUL, Aug. 28, 2018 — At IFA 2018, LG Electronics (LG) will be introducing two exciting additions to the G7 series of smartphones with the LG G7 One and LG G7 Fit. Building on the foundation of the advanced LG G7 ^ThinQ, both of the new phones offer a balance of premium features and exceptional prices for discerning customers.

Many consumers today are turning their attention to legacy flagship smartphones which are seen as offering better values compared to the newest mid-range models. These customers aren’t satisfied with mediocre components but also don’t want to pay for over-the-top features in some of today’s premium phones that they will never use. The challenge is finding the smartphone with just the right balance.

LG G7 One

The LG G7 One is the first Android One smartphone from LG that brings together the best of the company’s smartphone experience and expertise with Google’s latest smartphone OS innovations. Designed to be one of the most versatile Android One smartphones on the market today, the LG G7 One sports the proven Qualcomm Snapdragon 835 mobile platform paired with 4GB of RAM and 32GB of internal storage. It has the same all-glass design aesthetic of the LG G7 ^ThinQ with a polished metal rim for a sleek and slim appearance that is rated IP68 for dust and water resistance. The 6.1-inch QHD+ (3120 x 1440) Super Bright Display sporting a 19.5:9 FullVision screen ratio and thin bottom bezel completes the premium style that savvy consumers are looking for.

The LG G7 One runs Android 8.1 Oreo and includes only the most essential apps out of the box, providing users with a smooth and fast smartphone experience. The phone automatically optimizes background activity for the most important operations to maximize battery life. Users can conveniently access the rich AI experience of the Google Assistant by tapping the dedicated button on the side of the phone. LG’s first Android One phone will receive regular security updates with built-in Google Play Protect for total peace of mind.

Also available on the LG G7 One is Google Lens, Google’s new way to search using computer vision and AI technology. Available from inside the Google Assistant and Google Photos, users can search for information about objects, identify text, visit websites, include business cards in contacts, add new events to the calendar or look up an item on a restaurant menu without any typing.

More consumers are using smartphones as primary devices to enjoy music and movies. The LG G7 One is the perfect companion device for unwinding and relaxing with its 32-bit Hi-Fi Quad DAC for superb sound when paired with quality earphones. The LG G7 One also delivers virtual 3D sound for all content, up to 7.1 channel audio with DTS:X.

For those who prefer to listen to music without earphones, the LG G7 One also features the unique Boombox Speaker which utilizes the internal space of the phone as a resonance chamber to deliver double the bass and audio of conventional smartphones. When placed on a solid surface or box, the resonance chamber acts as a woofer to amplify the bass effect even more. AI CAM, first introduced in the LG V30S, will be added with an update later this year.

LG G7 Fit

LG G7 Fit was designed to bridge the gap between mid-range and flagship models, delivering exceptional value and performance as well as key features and innovations introduced in the LG G7 ^ThinQ. Featuring Qualcomm Snapdragon 821 coupled with 4GB of RAM and 32GB or 64GB of internal storage, the LG G7 Fit comes with the stunning 6.1-inch LCD FullVision display with QHD+ (3120 x 1440) resolution powered by LG’s exclusive Super Bright Display LCD to delivery an industry-leading 1,000 nits of brightness.

Like the LG G7 ^ThinQ, the LG G7 Fit offers premium and intelligent features such as AI CAM, 32-bit Hi-Fi Quad DAC, Boombox Speaker and DTS:X 3D Surround Sound. AI CAM lets users choose from eight shooting categories – person, food, pet, landscape, city, flower, sunrise and sunset – for perfectly optimized shots along with three effects options for even more personalization.

“Both the LG G7 One and the LG G7 Fit are designed to allow a broader range of consumers enjoy LG smartphones with proven and flagship-level features,” said Ha Jeung-uk, senior vice president and business unit leader for LG’s Mobile Communications Company. “As the smartphone ecosystem matures, it’s not enough to just offer premium and mid-range phones, there is a growing demand for models in between.”

Visitors to IFA 2018 from August 31 to September 5 can visit LG’s booth in Hall 18 of Messe Berlin to experience and get more information on the LG G7 One and LG G7 Fit. Pricing and other purchase details will be announced locally at the time of availability.

Key Specifications:*

LG G7 One

Chipset: Qualcomm^® Snapdragon™ 835 Mobile Platform
Display: 6.1-inch QHD+ 19.5:9 FullVision Super Bright Display (3120 x 1440)
Memory: 4GB LPDDR4x RAM / 32GB UFS 2.1 ROM / MicroSD (up to 2TB)
Camera:
– Rear: 16MP Standard Angle (F1.6 / 71°)
– Front: 8MP Wide Angle (F1.9 / 80°)
Battery: 3000mAh
Operating System: Android 8.1 Oreo (Android One)
Size: 153.2 x 71.9 x 7.9mm
Weight: 156g
Network: LTE / 3G / 2G
Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 5.0 BLE / NFC / USB Type-C 2.0 (3.1 compatible)
Color: New Aurora Black / New Moroccan Blue
Other: AI CAM^† / Bright Camera / Boombox Speaker / Google Lens / 32-bit Hi-Fi Quad DAC / DTS: X 3D Surround Sound / IP68 Water and Dust Resistance / HDR10 / Google Assistant Key / Face Recognition / Fingerprint Sensor / Qualcomm Quick Charge™ 3.0 Technology / MIL-STD 810G Compliant / FM Radio

LG G7 Fit

Chipset: Qualcomm^® Snapdragon™ 821 Mobile Platform
Display: 6.1-inch QHD+ 19.5:9 FullVision Super Bright Display (3120 x 1440)
Memory:
– LG G7⁺ Fit: 4GB LPDDR4x RAM / 64GB UFS 2.1 ROM / MicroSD (up to 2TB)
– LG G7 Fit: 4GB LPDDR4x RAM / 32GB UFS 2.1 ROM / MicroSD (up to 2TB)
Camera:
– Rear: 16MP Standard Angle (F2.2 / 76°)
– Front: 8MP Wide Angle (F1.9 / 80°)
Battery: 3000mAh
Operating System: Android 8.1 Oreo
Size: 153.2 x 71.9 x 7.9mm
Weight: 160g
Network: LTE / 3G / 2G
Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 4.2 BLE / NFC / USB Type-C 2.0 (3.1 compatible)
Color: New Aurora Black / New Platinum Gray
Other: New Second Screen / AI CAM / Boombox Speaker / Google Lens / QLens / 32-bit Hi-Fi Quad DAC / DTS: X 3D Surround Sound / IP68 Water and Dust Resistance / HDR10 / Face Recognition / Fingerprint Sensor / Qualcomm Quick Charge™ 3.0 Technology / MIL-STD 810G Compliant / FM Radio

* Specifications, features and accessories may vary depending on the particular market.
^† Feature to be added at a later date.

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LG FOCUSES ON GAMING AT IFA WITH NEW ULTRAGEAR™ MONITORS

A right-side and rear view of LG UltraGear Gaming Monitor

Powerful Monitors Deliver Superb Picture and Fast Processing
to Transform the Gaming Experience

BERLIN, Aug. 28, 2018 — LG Electronics is demonstrating its commitment to gaming technology with the announcement of its new UltraGear™ monitors at IFA 2018 in Berlin this week. The monitors take immersion to a new level thanks to their powerful performance, superb picture quality and speedy refresh rate. These factors combine with the UltraWide™ 21:9 screen and stylish design to create an immersive playing field that enhances the gaming experience.

LG has long been recognized for its monitors, including the best-in-class picture of the LG UltraFine™ and the productivity-enhancing properties of the LG UltraWide™ 21: 9 monitor. UltraGear is the name of LG’s new gaming monitors that deliver the ultimate in high-performance entertainment. With their optimal picture quality and lightning-fast processing speed, these monitors are ideal for all genres of games. The LG UltraGear lineup gives gamers the edge to play at their highest level and in gaming that could mean the difference between winning and respawning.

The flagship UltraGear model 34GK950G boasts the most powerful features in the lineup with unprecedented picture quality thanks to the Nano IPS display technology that covers 98 percent of the DCI-P3 color space. The same display also accurately recreates colors across over 135 percent of the sRGB color space. With NVIDIA G-Sync^TM graphic processing technology built-in, the UltraGear 34GK950G provides smooth motion without tearing or stuttering. What’s more, its high refresh rate of 120Hz (overclocked) means that objects are rendered more clearly for smoother gameplay and seamless visual fluidity.

With its immersive 34-inch display and crystal clear UltraWide QHD (3440 x 1440) image rendering, the 2018 Red Dot Design Award and 2018 iF Design Award winning monitor’s 21:9 wide aspect ratio adds a cinematic touch to gaming, giving users a new perspective on their favorite games. The wide ratio of the UltraGear 34GK950G makes it easier to see details off to the side that might normally be missed while its ultra-thin bezels makes it easier to connect multiple monitors for an even more immersive experience. And gamers can create their own unique ambiance with Sphere Lighting that boasts six color settings to complement any game or movie.

“LG’s monitors have been setting standards in the industry for many years and LG UltraGear will be no exception,” said Jang Ik-hwan, head of LG’s IT Business Division. “Announcing our UltraGear monitors at Europe’s largest industry event is demonstration of our confidence and excitement about this new brand.”

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LG EXPANDS ULTRA-PREMIUM LINEUP WITH NEW PRODUCTS HIGHLIGHTED BY WINE CELLAR

A front image of the LG SIGNATURE ultra-premium product lineup.

Joined by Premium Dryer and Bottom-Freezer Refrigerator
in LG SIGNATURE’s First Expansion Since 2016 Launch

BERLIN, Aug. 27, 2018 — LG Electronics (LG) will unveil an expanded LG SIGNATURE ultra-premium product lineup at IFA 2018 in Berlin, highlighted by a new wine cellar, dryer and bottom-freezer refrigerator.

The concept, The Art of Essence, was the inspiration behind the philosophy of the LG SIGNATURE brand, which launched in 2016. LG SIGNATURE products were stripped of all features that detracted from the brand’s spirit, resulting in the streamlined look that exemplifies products of the finest quality that deliver a sense of exclusivity to its owners.

The exclusive LG SIGNATURE wine cellar is capable of storing 65 bottles within its sleek metal frame and features numerous innovative technologies such as Multi Temperature Control which creates the ideal storage conditions for different types of wine. The drawer refrigerator in the wine cellar with Automatic Lift allows for easy access to the wine inside with the press of a button. Use voice recognition to open the door or turn on the interior light to see what’s inside through the darkened glass, saving energy and avoiding unnecessary exposure to sunlight.

A high-end clothes dryer will be joining LG SIGNATURE for the first time this year. The 10kg dryer can detect the amount of laundry inside the drum and adjust setting to match, with no input from the user. A rapid drying feature is complemented by the advanced Condenser Automatic Cleansing System which uses streaming water to clear away lint build up, allowing the dryer to operate consistently at peak efficiency.

The new LG SIGNATURE bottom-freezer refrigerator boasts an array of advanced features including Automatic Lift to raise the drawer to eye level for easier access to the contents. The improved Auto Door Open feature senses when a person approaches and automatically opens the door twice as wide as before, a real convenience when one’s arms are full of groceries.

To highlight the wine cellar’s aesthetics and advanced technology, LG SIGNATURE partnered with James Suckling, a prominent figure in the international wine community whose reviews are widely read and respected. Mr. Suckling will host several wine tasting sessions for VIP guests at the LG SIGNATURE booth in Messe Berlin on August 30 and 31, highlighting the wine cellar’s ability to preserve or improve a wine’s flavor. French winery Lou Dumont will also be on hand to serve visitors a sampling of its best vintage.

“Combining beautiful design with the latest technologies while staying true to a product’s essence is what LG SIGNATURE is all about,” said Song Dae-hyun, president of LG’s Home Appliance & Air Solution Company. “Expanding our LG SIGNATURE collection to seven products allows even more consumers to experience the joy of owning a home appliance that resembles a work of art.”

Visitors to LG’s booth in Hall 18 during IFA will be able to see the latest additions to the LG SIGNATURE lineup for themselves.

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LG TVS WITH AI THINQ® IN MORE MARKETS TO GET THE GOOGLE ASSISTANT

A front view of LG OLED TV showing Google Maps

LG TV Customers to Benefit From More Languages and Smart Home Connectivity

SEOUL, Aug. 24, 2018 — Even more LG Electronics (LG) TV customers will be able to use the Google Assistant on their 2018 TVs with AI ThinQ in the fourth quarter. LG will be introducing the Google Assistant in seven more markets – Australia, Canada, France, Germany, South Korea, Spain and the United Kingdom – with support in up to five languages. This expansion is part of LG’s global strategy to raise the bar for voice recognition solutions enabled with LG’s ThinQ platform and the Google Assistant built in. LG first announced that the Google Assistant would be built into its TVs at CES 2018 with the service debuting in the United States in the second quarter.

The Google Assistant will be available on all of LG’s webOS-based AI TVs in the new markets, offering a wide range of features and boosted accessibility in multiple languages. With the Google Assistant built in, LG’s 2018 AI ThinQ-enabled TVs offer a streamlined experience that allows users to manage daily tasks, find answers or control compatible smart home devices. Simply press and hold the mic button and ask for information, such as the weather forecast, a nearby restaurant’s hours, the latest sports scores or to dim the lights without interrupting the viewing experience. Users can also relive their favorite moments by displaying pictures from Google Photos.

With help from the Google Assistant, LG’s AI TVs can serve as the center of the smart home, offering access to numerous devices such as robot vacuum cleaners, thermostats, air purifiers and smart lighting. The Google Assistant is compatible with more than 5,000 smart devices across hundreds of popular brands, making it easier to control speakers and other smart home devices connected via Wi-Fi or Bluetooth. Customers in English-speaking markets such as the United States, the United Kingdom, Australia and Canada can already connect Google Home devices to LG AI-enabled TVs to send voice commands directly from their smart speakers. This feature will become available to customers in France, Germany, Japan and South Korea by the end of 2018. Compatibility with Amazon Alexa-enabled devices – currently available in the U.K. and the U.S. – will be expanded to Australia and Canada as well.

On top of the Google Assistant integration, LG’s AI TVs use LG’s exclusive deep learning technology which allows viewers to use natural language to quickly and easily connect such TVs to external devices or search for specific information or content simply by issuing a verbal request. Switching TV stations, turning the volume up or down, turning off when a show is over, reminding you when a favorite show is about to air or finding the best content to watch – whether through cable, over-the-air or streaming service – are just a few ways ThinQ helps viewers enjoy their daily watching experience.

“LG’s vision is to become a major name in all things AI based on our philosophy of open platform, open partnership and open connectivity,” said Brian Kwon, president of LG Home Entertainment Company. “Beyond the unrivaled picture quality that LG’s premium TVs deliver, the Google Assistant offers even more consumers a new level of intelligence in the home, aligned with LG’s mission to improve the daily lives of its customers through forward-thinking technology.”

Visitors to IFA are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin for a hands-on demonstration of LG’s AI ThinQ-enabled TVs with the Google Assistant while experiencing the best in OLED technology such as the immersive OLED Canyon.

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LG TO USHER IN NEW ERA OF AI ROBOTICS WITH WEARABLE ROBOT

Man wearing LG CLOi SuitBot to move a box to the LG Shopping Cart Robot in a LG warehouse

CLOi SuitBot, LG’s First Human-centric Robot Designed for Industry and Healthcare

SEOUL, Aug. 23, 2018 — Focused on becoming a leading developer of service robots in the next decade, LG Electronics (LG) will unveil to the public at IFA 2018 its first “human-centric” wearable robot. But unlike previously announced robots from LG such as Guide Robot, Cleaning Robot and Serving Robot, the LG CLOi SuitBot doesn’t navigate airport lounges and hotel hallways by itself. What it does is support and enhance a user’s legs to allow for more mobility and lower limb strength.

Last year LG invested in a startup that develops robots to overcome the limitations of the human body in everyday life. LG CLOi SuitBot was designed in collaboration with the startup, SG ROBOTICS, who has been studying how wearable robots can improve the quality of life. A comfortable fit and naturally rotating joints allow the CLOi SuitBot to move in a more relaxed and natural way to enhance the lower body while walking, standing or working. Its sandal-type shoes and automatic adjustment feature allow the wearer to get in and out of the suit more easily, differentiating LG CLOi SuitBot from many other exoskeletons.

And LG CLOi SuitBot can connect to other LG service robots (first announced at CES 2018) to become part of a smart working network to deliver information and tools required at work sites such as manufacturing, logistics and distribution. LG CLOi service robots are being developed as part of LG’s larger AI initiative for the commercial sector. AI technology allows LG CLOi SuitBot to learn and evolve through the recognition and analysis of biometric and environment data, measuring and analyzing movements to suggest proper movements and stances for power efficiency.

“LG CLOi SuitBot is evidence of our full commitment to expanding our portfolio of service robots that deliver tangible convenience and innovation in our lives,” said Song Dae-hyun, president of LG’s Home Appliance & Air Solution Company. “It’s just one example of a wide range of revolutionary AI products designed to interact with users to dramatically elevate user convenience and create new opportunities to advance our robotics initiative into a next-gen growth engine.”

Visitors to LG’s booth in Hall 18 at IFA in Berlin from August 31 to September 5 will be able to experience LG’s exciting robot lineup for themselves.

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LG BRINGS ULTRA ELEGANCE TO HOMES WITH EUROPEAN DEBUT OF SIGNATURE KITCHEN SUITE

A kitchen consisting of SIGNATURE KITCHEN SUITE collection in black backdrop with brick walls

Premium High-end Built-in Kitchen Appliance Lineup Features
High Craftsmanship, Advanced Technology, Exceptional Convenience

SEOUL, Aug. 22, 2018 — At this year’s IFA in Berlin, LG Electronics (LG) is set to unveil a Signature Kitchen Suite designed specifically for the European market, featuring a lineup of ultra-premium built-in kitchen appliances designed to satisfy the discerning demands and needs of the sophisticated European culinary lifestyle.

Signature Kitchen Suite features intelligent built-in kitchen solutions in its own dedicated outdoor exhibit in Sommergarten, Berlin Messe, outside LG’s main exhibit in Hall 18. Designed to resemble a floating garden in an urban oasis, this informative and interactive exhibition zone will showcase the details of the lineup at Europe’s largest trade show for appliances and consumer electronics.

Signature Kitchen Suite ushers in a new opportunity in the European high-end kitchen market. LG’s industry-leading expertise, technical know-how and design leadership were employed in the development of the product line. The compact nature of many kitchens in Europe created a demand for built-in appliances that use existing space more creatively and efficiently. Being competitive in the high-end built-in kitchen appliance segment is important to LG’s business strategy due to Europe’s strong position in the premium home appliance market. SIGNATURE KITCHEN SUITE will make its European debut later this year in Italy with other key markets in the region to follow.

Signature Kitchen Suite embodies the spirit of expert craftsmanship, innovative design, high performance, enhanced utility and premium service. That’s why for its European launch, LG is collaborating with premium Italian kitchen design experts Valcucine and Arclinea for the perfect combination of form and function. Working with Valcucine and Arclinea allows SIGNATURE KITCHEN SUITE to seamlessly actualize the concepts of minimalism, hidden and automation. The new suite is designed to integrate perfectly within existing spaces to form the fine culinary environment that meets the diverse tastes of the European consumer and works with both bespoke as well as standard kitchen appliances. SIGNATURE KITCHEN SUITE will be available in a range of designs from elegant panel finishing and minimized luxury to sleek stainless steel and a more natural, contemporary theme.

A dazzling culinary experience awaits with Signature Kitchen Suite. The full package includes an oven, induction cooktop, refrigerator, dishwasher, wine cellar and espresso machine. Homeowners will be amazed by the oven’s many advanced capabilities, such as its ability to create healthy and delicious dishes with its advanced steam and convection cooking features, ProHeat™ to evenly distribute heat throughout the oven and Speed Clean™ for fast and easy cleanup of splatters and baked-on food residue. LG will be unveiling for the first time a lineup of wine cellars to complement the European SIGNATURE KITCHEN SUITE, new wall-mounted oven series with glass finishing and seamless design style, and a powerful dishwasher utilizing high-temperature steam.

Smart Wi-Fi connectivity ensures that Signature Kitchen Suite appliances are fully compatible with AI platforms such as Google Assistant and Amazon Alexa. Smart connectivity allows users the power to get more done remotely, such as: searching for recipes using apps such as Innit, SideChef and Drop; sending recipes directly to the oven; preheating the oven from afar, setting the right cooking mode as well as monitoring all operations in the kitchen.

“We are excited about bringing our Signature Kitchen Suite premium home appliances to the very discerning European market this year,” said Song Dae-hyun, president of LG Electronics Home Appliance & Air Solution Company. “We’re confident that the combination of our proven smart technology and our high-end appliances will give established European brands in this category a run for the money.”

Visitors to Messe Berlin this IFA are encouraged to stop by the Signature Kitchen Suite outdoor exhibit in Sommergarten to see the ultra premium built-in appliances up close.

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LG BRINGS GOOGLE CONVENIENCE TO POPULAR WEARABLE WIRELESS AUDIO PRODUCT TONE SERIES

The top view of the LG TONE Platinum SE in Black, Gold and Blue, side-by-side

New TONE Platinum SE Offers Google Translate
and Other AI Features at the Press of a Button

SEOUL, Aug. 21, 2018 — The latest and most advanced wearable wireless audio products from LG Electronics (LG) will be unveiled at IFA 2018, highlighted by LG TONE Platinum SE (model HBS-1120) with a dedicated Google Assistant button and LG TONE Ultra SE (model HBS-835S) featuring an external speaker.

The LG TONE Platinum SE is the first TONE model to offer Google Assistant and real time translation at the press of a button with Google Translate. Users can activate Google Assistant without having to first say “OK Google” for access to faster, more responsive AI. This benefit become apparent when using services such as Google Translate. Without the need to always invoke a trigger phrase, communicating in another language is faster and more natural.

LG audio engineers developed a hybrid unit consisting of a balanced armature and a dynamic driver, a combination usually found in-ear units used by professional musicians. The balanced armature unit generates clear high-frequency sound while the dynamic drivers deliver robust bass. LG’s newest earphones are available in black, blue and gold.

Another new device, LG TONE Ultra SE, features an external mono speaker in addition to earbuds. With the external speaker, users can make calls and listen to music without blocking out ambient sounds, ideal when one needs to be aware of the surroundings. Both the LG TONE Platinum SE and LG TONE Ultra SE feature dual MEMS microphone for superb call clarity and support for the Tone & Talk smartphone app.

“LG brought a new paradigm to wearable audio products with smart features of our successful TONE series and we continue to innovate with our latest models,” said Kim Tae-gyun, head of LG’s Companion Device Business Division. “We are committed to delivering more great wearable audio products to consumers worldwide.”

Visitors to LG’s IFA booth in Hall 18 of Messe Berlin from August 31 to September 5 will have a chance to experience the TONE series of earphones up close. Additional details including price and purchase locations will be announced locally at the time of availability.

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EXPANDED LG XBOOM AUDIO LINEUP TAKES CENTER STAGE AT IFA 2018

With 35 Percent Global Market Share in Mini Components and All-in-One,
LG’s XBOOM Positioned to be Powerful Player in New Categories

SEOUL, Aug. 20, 2018 — At IFA 2018 in Berlin, LG Electronics (LG) will unveil its expanded lineup of XBOOM audio products which in addition to mini components and all-in-one products, now also include XBOOM Go portable Bluetooth speakers and XBOOM AI ThinQ smart speakers. The XBOOM name has always stood for powerful sound in a festive environment which has contributed to its 35 percent global market share among mini components and all-in-one audio categories.

On its 60^th anniversary, LG is aggressively driving its audio strategy by focusing first and foremost on sound quality, investing heavily in a wide range of R&D initiatives. One of these efforts is the partnership with Meridian Audio, whose technology is implemented in LG XBOOM products. As the company behind the world’s first digital active loudspeaker and industry’s first audiophile-quality compact disc player, Meridian has played a fundamental role in the development and implementation of revolutionary audio technologies such as Master Quality Authenticated (MQA) and also served as the exclusive audio brand for premium carmakers such as Land Rover, McLaren and Jaguar.

The XBOOM mini component (model CK99) and all-in-one (model OK99) are crowd favorites with thundering output starting at 1,800 watts and topping off at 5,000 watts for a lively party atmosphere. The Pro DJ Wheel allows anyone to become a DJ with creative mixing and scratching functions and fun lighting effects. Karaoke fans can eliminate the vocal track from almost any song adjust the pitch with Voice Canceller and Key Changer while the Grab & Move handle and casters of the LG OK99 takes the definition of “portable audio system” to a whole new level.

The addition of XBOOM Go (models PK3/PK5/PK7) allows even more music lovers to enjoy the benefits of LG’s audio expertise. XBOOM Go embraces the brand’s heritage of powerful sound and party fun and is designed to captivate listeners with both unmatched quality and user convenience. With Meridian’s advanced audio technology, XBOOM Go speakers deliver clear treble and enhanced bass as well as exceptionally powerful, accurate sound despite their compact size.

And XBOOM Go is the first wireless speaker to support aptX™ HD from Qualcomm for superb lossless 24bit/576kbps hi-res streaming audio that satisfies highly demanding audiophiles sensitive to loss of fidelity through Bluetooth. LG was the first company to include aptX HD in a smartphone with the G5 and the advanced audio technology is found even today in the LG G7 ^ThinQ. The XBOOM Go models also feature multicolor mood lighting as well as Grab-N-Go and X-grip handles for ultimate portability and stability. Long battery life and resistance to the elements such as water makes XBOOM Go speakers perfect for outdoor activities.

LG XBOOM AI ThinQ speakers consist of model WK7 and model WK9 and feature the Google Assistant to help get things done with just a voice. Unlike other AI speakers, the quality of the sound from LG XBOOM AI ThinQ isn’t just an afterthought. LG’s partnership with Meridian brings the full potential of the two companies’ audio expertise, delivering high-fidelity sound, precise vocal definition and accurate bass. And the lossless High Resolution Audio in the LG XBOOM AI ThinQ can faithfully reproduce sounds recorded in the studio. LG collaborated with Google to integrate the Google Assistant directly into the product as a home hub, allowing the WK7 and WK9 to control Google Assistant-compatible smart home devices along with LG home appliances compatible with LG ThinQ. The XBOOM AI ThinQ WK7 speaker, currently launching in key markets, will soon be joined later this year by the WK9 with its 8-inch Smart Display for a richer interactive experience.

“By expanding our XBOOM brand to include wireless and smart speakers, LG is opening up new possibilities with XBOOM leading our entire home audio business,” said Seo Young-jae, head of the convergence audio and video business division at LG’s Home Entertainment Company. “With Meridian as our audio technology partner, we are confident XBOOM will success in Europe as it has in other regions around the world.”

Visitors to LG’s booth at IFA 2018 in Hall 18 will have the chance to see the LG XBOOM products and other home entertainment innovations for themselves.

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LG’S AI-ENABLED THINQ DEVICES TAKE TOP HONORS

LG’s AI ThinQ-enabled products including OLED TV, LG SUPER UHD TV, LG XBOOM and LG Soundbar above four EISA AWARD logos

EISA Recognizes LG’s Artificial Intelligence and Product Innovation

SEOUL, Aug. 15, 2018 — LG Electronics’ (LG) innovations in AI technology and design have earned the company recognition from the European Imaging and Sound Association (EISA). LG’s AI ThinQ-enabled products including LG OLED TV, LG SUPER UHD TV and LG XBOOM were honored for their high competitiveness in categories assessing premium picture quality, artificial intelligence performance and sound excellence.

The LG OLED TV AI ThinQ (model OLED65E8) was named the EISA PREMIUM OLED TV 2018-2019, marking this the seventh consecutive win for the company’s OLED technology. The TV was praised for its picture quality powered by the α (Alpha) 9 processor, which provides true-to-life images with incredibly rich colors, sharpness and depth for more realism and its class-leading artificial intelligence functionality. The EISA jury also praised the Dolby Atmos™ performance and its front firing speakers which produce the most immersive audio-visual experience possible. The picture-on-glass design was also cited for perfectly blending into any environment.

In addition, the LG SUPER UHD TV AI ThinQ (model 65SK9500) was recognized as the EISA ARTIFICIAL INTELLIGENCE TV 2018-2019 for producing the ultimate LCD TV picture through the combination of technologies including Nano Cell, Full-Array Local Dimming (FALD) and the α (Alpha) 7 processor, as well as LG’s AI ThinQ platform and Google Assistant built in. With LG’s proprietary AI ThinQ, users can control the TV, connect easily to external devices, switch picture mode and search for content. The latest advanced voice assistant technology embedded in the TV employs Natural Language Processing (NLP) to deliver intelligent voice-activated control and connectivity based on LG’s exclusive deep learning technology. And with the Google Assistant built in, LG’s AI TVs offer a streamlined experience that allows them to manage different tasks, find answers, or control smart home devices, serving as the center of the smart home.

LG’s SUPER UHD TV offers denser backlighting zones throughout the display and significantly improves black levels and picture dimensions through independent control of LED light zones. This delivers better shadow details and reduces light bleeding for enhanced local contrast, important for viewing HDR content. Thanks to the innovative Nano Cell Display, TV viewers can enjoy superb color accuracy and consistency at wide viewing angles without compromising picture quality.

EISA also named LG’s premium AI speaker, the LG XBOOM AI ThinQ (model WK7), as its EISA ARTIFICIAL INTELLIGENCE LOUDSPEAKER 2018-2019 thanks to extraordinary sound quality combined with intelligence. The technical collaboration with Meridian, the British pioneer of high resolution audio, enables LG XBOOM AI ThinQ’s full audio performance to be unleashed for high-fidelity sound, precise vocal definition and accurate bass. The LG XBOOM AI ThinQ’s High Resolution Audio is compatible with high quality lossless files, allowing it to faithfully recreate sounds originally recorded in the studio.

With Google Assistant integrated directly into the device for quick setup, LG XBOOM AI ThinQ responds to a user’s commands without the need for a remote control or smartphone like “Hey Google, what’s my schedule today?” As a hub, the speaker can control Google Assistant-enabled smart home devices as well as LG home appliances compatible with LG ThinQ.

The winner of the EISA SOUNDBAR 2018-2019 award, model LG SK10Y, is an immersive soundbar with 550W of powerful output and 5.1.2 channel support by harnessing the power of Dolby Atmos^® to produce an immersive sound from all directions, including the ceiling. With Meridian technology, LG SK10Y boasts a high level of performance to envelop listeners in rich, uncompromising sound and delivers extra clarity to speech and music.

The LG SK10Y is compatible with high-quality lossless audio files to perfectly recreate sound recorded in the studio and also offers a sound upconverting feature that boosts the quality of standard audio files to 24bit/192kHz to enhance subtle details and nuances of each track. This high resolution soundbar is aesthetically designed to fit under LG premium TVs. Moreover, the soundbar is compatible with other smart devices that support Chromecast and can stream songs or podcasts simply with the words, “OK Google”.

“LG is proud to be recognized by such renowned industry experts for its commitment to innovation in AI technologies,” said Brian Kwon, president of LG Home Entertainment Company. “LG has been and continues to be a key global player in AI, offering customers a new level of intelligence at home, aligned with our mission to make their lives more convenient through the implementation of forward-thinking technology.”

Visitors to the LG’s booth in Hall 18 of Messe Berlin from August 31 – September 5 will have a chance to experience LG’s lineup of ThinQ products firsthand.

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LG TO INTRODUCE ADVANCED STYLERS WITH AI VOICE RECOGNITION AND MIRRORED GLASS DESIGN AT IFA 2018

LG Styler with two doorless closests full of clothes on either side in a large living room

Two New Styler Models to Set New Standard in AI and Design

SEOUL, Aug. 14, 2018 — LG Electronics (LG) will unveil advanced models of its revolutionary Styler clothing care system at IFA 2018. Both the Styler ThinQ and Styler Mirrored Glass Door feature unique features for enhancing user convenience while keeping clothes cleaner, more hygienic and stylish. Users can control the Styler ThinQ using voice commands while the Styler Mirrored Glass Door enhances functionality in the home.

The new LG Styler ThinQ and LG Styler Mirrored Glass Door boast the high performance level and advanced technology of the original Styler. With TrueSteam™, the new Styler models continue to keep clothes clean and hygienic by eliminating over 99.9 percent of the germs and bacteria in everyday clothes.^* The moving hanger literally shakes away light wrinkles and unpleasant odors while the Pants Crease Care function eliminates wrinkles and keeps them looking sharp with a crisp crease line. And thanks to the Gentle Dry feature, the Styler dries delicate fabrics faster and more gently.

With LG’s exclusive AI platform, DeepThinQ, at its core, the Styler ThinQ enables more control through voice commands. Just say, “Hi LG” to activate the Styler. With just a voice, users can turn the LG Styler ThinQ on and off, select and start a cleaning cycle, check for problems and even get a recommendation on the best cycle.

The LG Styler Mirrored Glass Door goes well with any home décor with its premium design, high functionality and efficiency. This handsome product features convenient mirrored doors to complement any furniture and room while delivering the same great cleaning power as the Styler ThinQ.

“LG is proud to pioneer advances in clothing care with products such as the Styler, which is equipped with advanced core technologies pioneered by LG,” said Song Dae-hyun, president of LG Electronics and Home Appliance & Air Solution Company. “LG will continue to enhance user convenience and deliver complete lifestyle solutions with new features and technologies.”

Visitors to LG’s IFA booth in Hall 18 of Messe Berlin from August 31 to September 5 will have a chance to see the expanded Styler lineup and other home innovations for themselves.

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^* Certified by the British Allergy Foundation as more than 99.9 percent effective in sanitizing and reducing allergens and bacteria with TrueSteam™.

LG Newsroom