SMART AIR SOLUTION PRODUCTS FROM LG EMPLOY VOICE AND INTELLIGENT DUST SENSOR FOR BETTER AIR
Experience a Cleaner, More Comfortable Indoor Environment with
LG PuriCare and DUALCOOL ThinQ™ Stand Inverter Air Conditioner in the Home
SEOUL, Dec. 20, 2017 – LG Electronics will impress participants at CES 2018 with its newest, smart air solutions for the home. LG PuriCare air purifier featuring fine dust sensor and DUALCOOL ThinQ™ Stand Inverter air conditioner with voice recognition and DeepThinQ technology make experiencing purer, cleaner air indoors more convenient.
High-Tech Smart Removal of Fine Dust
Studies have shown that indoor pollen and dust affect the quality of life of families world over. Using a sensitive air monitoring sensor, LG PuriCare automatically removes fine dust particles when the air quality is deemed uncomfortable for residents. Air monitoring occurs even when the PuriCare is off, only powering on when filtering is required. With its distinctive cylindrical design, PuriCare boasts the industry’s advanced air filtration technology with LG’s 360° Total Care Filter System. And thanks to its powerful Clean Booster feature, LG PuriCare is capable of blowing clean air up to 7.5 meters away to cover even large rooms while delivering gentler airflow at the base, making this an ideal product for families with young children and pets.
Boosted Convenience with Voice Recognition
Also debuting at CES will be LG’s DUALCOOL ThinQ™ Stand Inverter Air Conditioner equipped with voice technology allowing home owners to control their indoor temperature with a single phrase from the entrance of their home or from another room. In addition to its high energy efficiency and lower noise levels thanks to the Dual Inverter Compressor, DUALCOOL ThinQ™ employs LG’s DeepThinQ AI technology to direct more airflow in the direction of individuals in the room using spatial recognition. In addition to recognizing the presence of people in the room, the Intelligent Human Movement Sensor also adjusts the strength of the air flow depending on the proximity of the person or people to the unit. By analyzing the daily behavioral patterns of the residents, the LG DUALCOOL ThinQ™ air conditioner learns what parts of the house require cooling at specific times of the day to maintain appropriate temperatures and save energy.
“LG’s intelligent home appliances are leading the industry in their capability to predict user needs to create a more comfortable living environment,” said Song Dae-hyun, president of LG’s Home Appliance & Air Solution Company. “Artificial intelligence is at a level now where it can do more than just play chess and LG is committed to using this technology to improve consumers’ quality of life.”
Visitors to CES 2018 can personally experience LG’s smart air solutions products at booth #11100 in Central Hall of the Las Vegas Convention Center from January 9-12.
# # #
LG ELECTRONICS LAUNCHES THINQ FOR ITS AI INITIATIVES
New Brand Paves Way for LG’s Vision to Become a Human-Centered AI Company
SEOUL, Dec. 20, 2017 — LG Electronics is announcing the creation of the ThinQ brand to identify all of its 2018 home appliances, consumer electronics and services that utilize artificial intelligence. LG ThinQ products and services will all have the ability to employ deep learning and communicate with one another, utilizing a variety of AI technologies from other partners as well as LG’s own AI technology, DeepThinQ.
LG first laid the foundation for its AI efforts at CES 2017 when it announced DeepThinQ followed by the initiative to include Wi-Fi in all of its premium appliances launched this year. In June, LG opened the Artificial Intelligence Lab in Seoul under the company’s CTO to tie together all its diverse AI research in technologies that recognize, deduce and learn from voice, video and sensors. LG’s AI Lab has contributed to the development of the world’s first space-learning air conditioner as well as intelligent refrigerators, washing machines and robot vacuum cleaners.
“The purpose of the ThinQ brand is to highlight that LG intelligent products are always thinking of you in order to make your life better,” said Han Chang-hee, head of LG’s Global Marketing Center. “AI is the next frontier in technology and as a leader in home appliances and consumer electronics, we have a responsibility to make AI more approachable and less intimidating.”
The ThinQ Zone in LG’s booth at CES from Jan. 9-12 will showcase the wide array of AI products from LG for 2018.
# # #
LG STYLER
LG NEW GRAM
LG PARTNERS WITH MERIDIAN AUDIO TO DELIVER HIGH PERFORMANCE AUDIO SOLUTIONS
Collaboration with British Audio Pioneer Breaks New Ground
SEOUL, Dec. 19, 2017 — LG Electronics (LG) and Meridian Audio have announced a partnership to bring high performance audio to more consumers across the world. LG’s reputation for producing award-winning, innovative consumer electronics together with Meridian’s unrivalled sound technology and pioneering approach to audio will deliver unique solutions that will provide listeners with unsurpassed entertainment experience.
From its humble beginnings as the first Korean brand to manufacture radios for domestic customers, LG has a long history in developing audio products for global consumers. The partnership with U.K.-based Meridian will introduce a new level of acoustic performance based on natural and authentic sound derived from rigorous research and development. LG and Meridian will collaborate on a vast array of LG audio products including soundbar and wireless speakers.
Since its founding over forty years ago, Meridian has continuously driven the audio industry forward as a pioneer of high-performance, high-fidelity audio. An authority on Digital Signal Processing (DSP) and the field of psychoacoustics, Meridian’s influence has been felt in every corner of the industry. Meridian played a fundamental role in the development and adoption of revolutionary audio technologies such as Hi-Res Audio and MQA (Master Quality Authenticated) and is the creator of the world’s first digital active loudspeaker. Meridian’s expertise set a new standard for automotive audio with the world’s first in-car 3D surround sound system in 2012.
“This partnership with Meridian is an example of LG’s commitment to creating premium audio systems that can rival the best in the business,” said Seo Young-jae, head of CAV (Convergence Audio and Video) products at LG Home Entertainment Company. “This partnership is all about delivering an outstanding entertainment experience for LG customers worldwide.”
John Buchanan, chief executive officer at Meridian Audio added, “We are thrilled to have entered into this unique partnership with LG and confident that our expertise and shared values will see us bring a great number of innovations to the market together, both now and in the future.”
# # #
ICONIC LG STYLER MAXIMIZES CAPACITY TO RAISE BAR FOR CLOTHING CARE
Newest Family-Size Edition Features Expanded 6-Garment Capacity
SEOUL, Dec. 19, 2017 — LG Electronics (LG) will showcase a larger version of its revolutionary Styler at the upcoming CES 2018, complete with an expanded interior allowing storage of up to six garments. Wi-Fi connectivity and other smart features also boost user convenience of the LG Styler a step further to make life easier for modern consumers on the go.
The newest Styler can care for a wide range of garments and items for the entire family – including clothing that requires extra delicate care such as brassieres, blouses, coats and formal wear to jeans, jumpers, or even babywear and plush toys. The Moving Hanger can hold up to five items of clothing, and the Pants Crease Care inside the elegantly designed Glass Door can hold larger pants, even up to a waist size of 48 inches, while leaving a longer crease of up to 60 centimeters. The LG Styler’s expanded interior allows room for clothes that occupy a larger amount of space such as down jackets and padded winter coats.
The Styler’s Wi-Fi compatibility and easy-to-use smartphone controls takes user convenience to a new level. Various styling courses are available for download and the mobile app can be used to track energy consumption or set up to notify the user at the conclusion of a cleaning cycle. For clothes with NFC tags, the smartphone app can scan the tag and inform the Styler which course is most effective.
At the heart of the Styler is LG’s innovative TrueSteam™ technology which gently sanitizes garments and neutralizes unpleasant odors, removing over 99 percent of allergens and bacteria in clothing.1 The hot steam sprayed directly onto clothes sterilizes as well as straightens while the Moving Hanger shakes out remaining wrinkles. The Easy Pants Crease Care also reduces behind-the-knee creases on pants and can even leave a crisp line down the center of each leg for a sharp finish.
“The new LG Styler is the suitable solution for consumers who want to put themselves forward, tailoring garment solutions to help users maintain a refreshed and ready look for any occasion,” said Song Dae-hyun, president and CEO of the LG Home Appliance & Air Solution Co. “It’s no surprise that the Styler has sparked a whole new category in the clothing care market in countries where caring for one’s wardrobe is serious business.”
Don’t miss LG’s newest Styler slated to be on display at CES 2018 from Jan. 9-12 in booth #11100 in Central Hall of the Las Vegas Convention Center.
# # #
1 Certified by the British Allergy Foundation as more than 99 percent effective in sanitizing and reducing allergens and bacteria with TrueSteam™.
LG’S NEW GRAM OFFERS ENHANCED PORTABILITY AND ALL-ROUND TOP PERFORMANCE
2018 Laptop Delivers Longer Battery Life, More Powerful
Performance and Sturdier Build Without Sacrificing Portability
SEOUL, Dec. 14, 2017 — At CES 2018, LG Electronics (LG) will unveil its latest LG gram laptops that deliver superior portability, enhanced powerful performance and convenience features. Since the incredibly lightweight laptop line debuted in 2014, LG has consistently surprised consumers by maximizing portability without sacrificing performance. The impressive successor to its previous lineup, the LG 2018 gram laptops push the boundaries of portable computing with improved mobility and durability, as well as upgraded processors and more versatile functionality. Altogether, the gram series offers an excellent workstation for those wishing to work, study more effectively or enjoy media content for extended periods in any environment.
The new models continue to be the most easy-to-carry laptops available on the market today.1 Their ultra-thin bodies feature a highly efficient 72Wh battery which allows longer work time without plugging in, lasting up to almost a full day on a single charge.2 And the compact design allows the LG gram’s smaller form factor to feature wider screens. The 14-inch model 14Z980 is the same size as a conventional 13-inch laptop but still offers a wider display with a minimized bezel.
Equipped with the latest 8th generation Intel® CoreTM i7 and i5 processors and SSD storage, the newest LG gram devices are even more efficient and significantly faster. Users can boost work efficiency as high as 40 percent while booting time now comes in under 10 seconds. Unlike other compact laptops that achieve lower weight or smaller size by minimizing interior space, LG’s gram series offers a second SSD drive slot for even more internal storage for those large video files.
LG’s new gram models are durable enough to use even in the most extreme environments, passing seven stringent U.S. military MIL-STD 810G durability tests for resistance to impact, pressure and temperature. This improved build quality is achieved by the Nano Carbon Magnesium full metal alloy body, often used in the aerospace industry where high strength and light weight are required. The result is an increase in durability by 20 percent compared to traditional magnesium products.
The new LG gram series comes with a host of convenience-enhancing features. A user can work late into the night with the backlit keyboard, which also serves as delicate ambient lighting while highlighting the PC’s minimalist profile. The precision touchpad enhances fingertip control with a smoother and more accurate pointer system. The webcam is positioned on top of the display where it should be for flattering video calls and DTS Headphone X provides multi-channel sound of up to 11.1 channels for rich 1.5W hi-fi surround sound. The upgraded fan is even quieter and emits less heat than before.
The 2018 gram laptops carry on LG’s trend of incorporating advanced optional features into its computing products such as Touchscreen, Fingerprint Reader and ThunderboltTM 3. With LG’s new IPS In-cell Touch technology, the gram was able to maintain its compact size and the enhanced touchscreen allows for more delicate, accurate onscreen haptic control without color shift when touching the display. The Fingerprint Reader enables users to log in and power on at the same time with the press of a single button. What’s more, ThunderboltTM 3 allows for compatibility with Mac product, supports data transfer eight times faster than USB Type-C and enables seamless transmission of 4K/5K content to exterior displays.
“We’re very proud to introduce the new gram PCs, which have been designed in direct response to those wishing to get an all-round, high performance laptop with maximum portability,” said Jang Ik-hwan, head of LG’s IT business division. “LG offer more powerful laptops that deliver greater work efficiency and durability while continuing the product’s original identity of offering lightest laptop in its category. The 2018 gram series can tick all the boxes for users who want versatile and lightweight laptops with faster processing capabilities.”
LG’s latest gram laptops will be available in the U.S. market starting next month with other markets to follow soon thereafter. Visitors to CES can see the new features of the 2018 LG gram for themselves at booth #11100 in Central Hall of the Las Vegas Convention Center.
# # #
1 The 13.3- and 14-inch laptops (models 13Z980 and 14Z980) weigh just 965 and 995 grams, respectively, while the largest 15.6-inch version (model 15Z950) weighs in at 1,095 grams.
2 LG gram laptop batteries on the 13.3-, 14- and 15.6-inch models last up to 22.5, 21.5 and 19 hours, respectively, based on 2014 MobileMark® criteria.
LG ELECTRONICS ANNOUNCES LEADERSHIP AND BUSINESS CHANGES TO ENHANCE COMPETITIVENESS
Appoints New Leaders, Streamlines Structure and Creates
B2B Company for 2018 and Beyond
SEOUL, Nov. 30, 2017 — LG Electronics (LG) announced the appointment of new executives to lead the Mobile Communications Company, Chief Technology Office and Global Marketing Center as part of its sweeping realignment to better address the challenges ahead. It also named the establishment of the new B2B Company, to expand upon its successful commercial operations and to consolidate existing business to business functions across various LG Electronics divisions.
Among the key changes are:
Hwang Jeong-hwan has been named president and CEO of the LG Mobile Communications Company while current president Juno Cho takes on a new role within LG’s parent company. Mr. Hwang, who has years of experience in R&D, was closely involved in developing one of LG’s first smartphones in 2009 as head of the CTO’s Multimedia R&D Lab.
Dr. Park Il-pyung, head of LG’s Software Center, will take on the role of Chief Technology Officer with current CTO Dr. Skott Ahn taking on a new position in LG Corp. Before joining LG, Dr. Park was Chief Technology Officer at Harman International and head of the Intelligent Computing Lab at Samsung Advanced Institute of Technology. Dr. Park received his Ph.D. in Computer Science from Columbia University and holds a number of patents in the field of computing.
Han Chang-hee, most recently vice president of appliance marketing communications, has been tapped to lead LG’s worldwide marketing efforts as head of the Global Marketing Center. Brian Na, who led LG’s global marketing efforts for the past two years, will assume the role of president of LG’s Western Europe operations.
To expand upon its success in the commercial sector, LG is establishing the B2B Company to oversee all aspects of business-to-business product sales including energy, information displays, vertical solutions. Kwon Soon-hwang, formerly head of LG’s Business Solutions Company and head of LG’s India operations, has been named president of the newly-formed B2B Company.
The Convergence Business Development Center will be established to identify and initiate corporate-wide initiatives related to artificial intelligence, IoT solutions and device-to-device connectivity.
All appointments are effective as of Dec. 1, 2017 with promotions taking effect on Jan. 1, 2018.
# # #
LG SMART ECOSYSTEM SOLUTION TO POWER GROUNDBREAKING HOME OF THE FUTURE
Smart Home Appliance Collection to be Integrated with
LG’s Innovative Home IoT Platform in Seoul Suburb
SEOUL, Nov. 29, 2017 — LG Electronics, a global leader in home appliances, is expanding its smart capabilities to the commercial sector with the installation of an integrated smart solutions package in a premium apartment complex in a suburb of Seoul. Slated to open in early 2021, the Byeollae I’PARK Suite apartment complex of five forty story buildings in the northeastern suburb of Seoul will be furnished exclusively with LG smart home appliances and technologies.
The apartments will feature LG’s top-of-the-line smart appliances including system air conditioners, refrigerators, washing machines, dryers, dishwashers and Styler garment care systems. Homeowners will have the option to install additional smart devices such as air purifiers, robot vacuum cleaners and LG ThinQ Hub speakers, to which all the appliances can be connected and controlled by voice commands.
The system designed for I’PARK Suite will be compatible with smart devices from other manufacturers, consistent with LG’s strategy to support an open smart ecosystem. A smartphone app will allow for the remote operation of non-LG devices as well as calling the elevator, checking electricity consumption, requesting home delivery, checking parking location and communicating with visitors at the door.
“This is a groundbreaking project for LG built on years of experience as a smart appliance leader in Korea,” said Choi Sang-gyu, president of LG’s Korean sales and marketing operation. “This isn’t a demonstration but a real life example of what the home of the future will look like on a massive scale.”
# # #
REALIZE THE UNREALIZED IN VR WITH LG V30
LG’s Flagship and Google Daydream Offer More Immersive,
Powerful Virtual Reality Experience Than Ever Before
SEOUL, Nov. 28, 2017 — LG Electronics (LG) is bringing the dreams of the young and old to life in virtual reality on its newest flagship handset in collaboration with Daydream, Google’s platform for high quality, mobile VR. Toward this effort, LG recruited a hero to help him realize his unrealized dream of nearly half a century.
Octogenarian astronaut Jim Lovell is not only one of only 24 people to have traveled to the moon, he is the first of only three people to fly to the moon twice and the only one to have gone to the moon twice without making a landing. Captain Lovell was the commander of the ill-fated Apollo 13 mission in 1970 that limped back to Earth after an oxygen tank explosion in space. Commander Lovell was finally able experience a moonwalk in VR with the help of the V30 and Daydream.
“We wanted to provide users a chance to realize their long-held dreams and explore new worlds with the powerful virtual reality experience of the V30,” said Kim Su-young, vice president and head of marketing for LG Electronics Mobile Communications Company. “The striking image quality of the OLED FullVision display pulls you right into the center of the VR action.”
The LG V30 is a Daydream-ready smartphone that pairs seamlessly with Google Daydream View, a headset and controller for experiencing high quality, immersive VR. The Qualcomm® Snapdragon™ 835 Mobile Platform paired with the QHD+ (2880 x 1440) OLED FullVision display is protected by a body that dissipates heat efficiently and handles high-end VR games comfortably, producing excellent color contrast and fast response times. And the V30 lasts longer than many other phones with its proprietary algorithm and software optimization that make efficient use of its 3,300mAh battery. When it’s time to recharge, Qualcomm® Quick Charge™ 3.0 Technology brings the battery to 50 percent from zero in only 30 minutes.
What’s more, the advanced smartphone’s Hi-Fi Quad DAC delivers unmatched sound to maximize the sense of reality. Tipping the scale at just 158g, the V30 is the lightest smartphone in its category, making long VR sessions more comfortable.
Watch Commander Lovell experience VR for the first time at https://youtu.be/GoLNXPAXShg.
# # #
LG SIGNAGE TECHNOLOGY GREETS ATLÉTICO DE MADRID FANS AT WANDA METROPOLITANO STADIUM
Spanish Football Fans to Benefit from Technology Partnership
with World’s Leader in TV and Signage Innovations
MADRID, Nov. 23, 2017 — After four years of planning and extensive renovation, the Spanish professional football team Atlético de Madrid welcomed its fans to the team’s new home stadium, Estadio Wanda Metropolitano, in the eastern district of San Blas-Canillejas in Madrid. Perched on the upper edge of the third largest stadium in the country now sits four immense LED scoreboards, technology courtesy of LG Electronics (LG).
The winner of numerous titles in Spain and Europe since the club’s foundation in 1903, Atlético de Madrid wasn’t content with just any stadium. With an upgraded capacity of 68,000 spectators, the team wanted Wanda Metropolitano to set an example for modern sports arenas everywhere in delivering the benefits enjoyed by millions of home TV viewers. Now European football fans will be able to witness beautiful games like never before thanks to the partnership between LG Electronics and Atlético de Madrid. All the action will be clearly displayed on LG television and commercial LED displays visible from every corner of the modern 88,000 square meter stadium.
Two LED score boards measure 15.2m x 5.6m each and are comprised of one hundred 12mm pixel pitch LED tiles, while a third 10m x 5.6m scoreboard is made up of sixty-five 16mm pixel pitch LED tiles. A fourth scoreboard measuring 8.1m x 4.6m will be installed in the fan zone in the next several months. The scoreboards are capable of emitting and incredible 6,000 nits of brightness so every detail is clearly visible even under bright sunlight. All are controlled using LG’s distinctive color representation and processing technologies for maximum immersiveness.
For stadium operators, LG’s commercial LED displays deliver a competitive edge thanks to quick installation times, simple maintenance needs and operational efficiency. Attractive product offerings – such as the 16mm pixel pitch LED ribbon comprised of 720 tiles – provide a unique space for advertisers while also enhancing the fans’ experience with player stats and fight songs that are displayed between second and third levels.
“It has been a great experience working with Atlético Madrid, whose stadium presented an unique challenge and opportunity to demonstrate the benefits of LG’s advanced digital signage products,” said Kwon Soon-hwang, head of LG Electronics’ information display division. “Atlético de Madrid fans watching from the stands will have an excellent experience and plenty of memories to take home with them.”
“LG’s visually stunning displays fulfilled our need to make a qualitative and aesthetic leap for the new Wanda Metropolitano,” said Íñigo Aznar, Atlético de Madrid commercial director. “Thanks to LG’s technology, we are able to provide an enhanced visual and auditory experience to all spectators and club members coming to our brand new stadium, to experience live football matches, concerts or any other event.”
# # #
LG UNVEILS EXPANDED MEDICAL IMAGING PRODUCT LINEUP AT MEDICA 2017
Offering Hospitals a Diverse Range of Display Solutions for Comprehensive
Patient Care from Registration and Diagnosis to the Operating Room
DÜSSELDORF, Nov. 13, 2017 — LG Electronics (LG) is showcasing its expanded lineup of medical imaging devices at Medica 2017, the world’s largest medical trade fair held in Düsseldorf every year.
LG, which launched its medical imaging devices business in 2016, has years of experience in advanced flat-panel display technology, sees a lucrative market in the fast growing medical imaging industry. At Medica 2017, LG will present its new 3MP Diagnostic Monitor (model 21HK512D) and a 1.3MP Clinical Review Monitor (model 19HK312C) to medical professionals from all over the world. The 21HK512D is the first product in the diagnosis category for LG and it rounds out LG’s medical imaging device lineup, which now provides hospitals with total display solutions for patient care from registration to examination, diagnosis and treatment.
The LG 21HK512D is a 21.3-inch, 3MP (1536 x 2048) Diagnostic Monitor capable of impressive brightness level and its built-in calibrator checks which colors need to be adjusted and fix the inaccurate colors to ensure that MRI and CT scans are clearly shown. LG’s new 1.3MP (1280 x 1024) Clinical Review Monitor features a 19-inch, 5:4 ratio IPS screen that can connect to existing hospital equipment. Like all of LG’s medical imaging devices, both monitors are Digital Imaging and Communications in Medicine (DICOM) compliant Part 14, which means that grayscale tones are corrected to maintain image accuracy and consistency over time.
LG’s monitors are equipped with backlight stabilization technology to guarantee stable luminance levels and are finely calibrated to ensure consistency across multiple devices. Dynamic Sync Mode reduces input lag while Flicker Safe and Reader Mode settings help reduce eye strain experienced by doctors when working long shifts.
LG’s complete range of medical imaging devices will be exhibited in a variety of scenarios, including a consultation room, an operating table and a radiography room. The monitors’ advanced IPS technology make it possible for multiple medical professionals to view the monitors from different angles with minimal color distortion. What’s more, LG’s medical monitors are water and dust resistant, ensuring that they continue to function flawlessly in the presence of moisture, fluids, powders or any of the many environmental challenges encountered in today’s hospitals.
“We are aggressively expanding our product offerings in the medical field with the aim to become a leader in high-quality medical monitors worldwide,” said Jang Ik-hwan, vice president of LG Electronics’ IT Business Division. “We are optimistic LG’s reputation in the premium display category will carry over to make a positive impact in people’s lives. LG’s long history of developing premium displays will give medical professionals the peace of mind that what they are seeing on-screen is extremely accurate. ”
Over 5,100 exhibitors from 70 countries participated in Medica 2016. Medica has hosted leading individuals in the fields of business, research and politics for more than 40 years, and is also the site for forums and special shows on varied medical-technological topics.
# # #
LG HONORED WITH CES 2018 INNOVATION AWARDS
Sixth Consecutive CES Innovation Awards for LG OLED TVs,
Home Appliances and Flagship Smartphones
SEOUL, Nov. 10, 2017 ― The Consumer Technology Association (CTA™) is recognizing LG Electronics (LG) for groundbreaking innovations in technology and design with CES® 2018 Innovation Awards – led by multiple honors for LG OLED TVs and refrigerators to be unveiled in January.
This marks the sixth consecutive year that LG OLED TVs, home appliances and flagship smartphones all have received CES Innovation Awards, the official industry recognition for the most innovative products introduced at the annual consumer technology show known as CES®. LG also will receive its 12th CES Best of Innovations Award for a unique new product that will be introduced at the 2018 show.
LG earned CES 2018 Innovation Awards in eight highly competitive categories: Video Displays, Home Appliances, Wireless Handsets, Smart Home, Digital Imaging, Home Audio & Video Components, Computer Peripherals and Embedded Technologies.
Leading the company’s CES 2018 Innovation Award winners are multiple awards for both LG Door-in-Door® Refrigerators with SmartThinQ™ technology and for LG OLED TVs with perfect blacks, infinite contrast, expanded color gamut and the widest viewing angles. Other Innovation Award-winning LG products include a new washer and dryer, an advanced video projector, 4K UHD Smart TVs and more, all being introduced at CES 2018.
2018 CES Innovation Awards
Sponsored by CTA and endorsed by the Industrial Designers Society of America, CES Innovation Awards highlight product advancements across technology design and engineering. The awards are selected annually by a panel of esteemed industry designers, engineers and journalists who judge submissions on a variety of criteria, which span user value, aesthetics, innovative design, quality and contributions to quality of life.
The full list of LG’s 2018 CES Innovation Awards, including yet another Best of Innovations Award, will be announced in conjunction with LG’s CES press conference at 08:00 PST on January 8, 2018 in Las Vegas, Nevada, USA.
# # #
LG V30 CELEBRATES INSPIRING, RELATABLE MOMENTS IN “THIS IS REAL” CAMPAIGN
Authentic, Real People Communicate Inspiring
Messages in Video Series to Stay True to Oneself
SEOUL, Nov. 7, 2017 — LG Electronics (LG) will celebrate the inspiring, yet relatable everyday moments in This is Real, a campaign for its newest flagship smartphone, the V30. Through new video and social content, focused on the V30, LG will highlight and support real people doing, achieving and overcoming amazing things.
“The V30 was designed to be the best content creation smartphone on the market today and what better way to demonstrate the capabilities of this device than through people who live honest and authentic lives every day,” said Kim Su-young, vice president and head of marketing for LG Electronics Mobile Communications Company. “Being real isn’t about being glitzy or glamorous but hard work and resilience, the same qualities we’re celebrating in this campaign with help from the V30 and its ability to capture pure stories.”
To kick off the campaign, LG is producing a series of video content that features a montage of people making their own promise to be authentic and real. From revealing the sheer skill of a deaf dancer to highlighting the triumphs of an actress living with alopecia, the series will spotlight inspiring people’s stories in docu-style segments.
While documenting real and honest moments of inspiring individuals, LG will highlight the V30 as the smartphone to tell their moving stories in high quality. The spots follow real people and stories inspired by real people to show how they use the V30 to capture their everyday.
To experience the videos in the series, visit https://youtu.be/pWcw90HZQtk .
# # #