LG V30 CHARTS NEW MOBILE FRONTIER WITH PREMIUM CINEMATOGRAPHY CAPABILITIES

The front and back view of the LG V30 in Aurora Black, Cloud Silver, Moroccan Blue and Lavender Violet

LG’s Third V Smartphone Ups the Ante for Design and High-end
Content Creation with Unmatched Package of Features and Options

BERLIN, Aug. 31, 2017 — LG Electronics (LG) today took the wraps off the eagerly anticipated LG V30, the latest iteration of the company’s V series flagship smartphones. The LG V30 improves on the strengths of the V series phones in providing a whole new mobile experience and offering optimal multimedia features. The V30 features many industry innovations – the first F1.6 aperture camera lens, the first glass Crystal Clear Lens, the first OLED FullVision display, Cine Video mode for producing movie-quality videos, premium sound with advanced Hi-Fi Quad DAC, sound tuning by B&O PLAY, and Voice Recognition. The V30 sets a new standard in the evolution of premium smartphones.

Videos Like a Pro with F1.6 Crystal Clear Lens and Cine Video

The LG V30 features powerful video capabilities that make it a leader in the era of smartphone videography. The main camera on the rear of the V30 features an F1.6 aperture that lets in more light for brighter, more dynamic shots. Paired with the glass Crystal Clear Lens which delivers more accurate colors and clearer images than a plastic lens, the V30 is the most capable image capturing device in a smartphone. The second lens in the V30 dual camera is an upgraded 13MP wide angle lens with two-thirds less edge distortion than in the V20.

LG’s new Cine Video mode allows anyone to produce movies like a pro, thanks to its powerful Cine Effect and Point Zoom features. Users can now take high-quality videos enhanced by the cinematic hues of various movie genres with only a smartphone. While typical cameras only allow one to zoom in on the center of the frame, Point Zoom allows users to zoom in on any subject smoothly using the zoom slider, regardless of its position in the frame, another industry first. And Cine Effect provides a palette of 15 presets to give videos a unique movie-like look, from romantic comedy, summer blockbuster, mystery, thriller and classic movie, among others.

LG V30 supports LG-Cine Log which allows for greater creative flexibility when capturing videos. With the ability to preserve a wide dynamic range and color gamut, LG-Cine Log videos files can save far more accurate image details. LG-Cine Log also allows for recording video using log gamma curve for maximum flexibility in producing the look the user wants during post-production.

Photo capturing is even more advanced with the new V30. The camera’s Manual Mode takes on a whole new level of capability with Graphy. With Graphy, any shutterbug can produce quality photos simply by choosing the image and pressing the shutter. Available in Manual Mode, users can select professional images from the Graphy website or mobile app and apply the same presets such as white balance, shutter speed, aperture and ISO to photos taken with the V30.

Slim, Lightweight Design and OLED FullVision Display in Compact Body

The LG V30 builds on the strengths of the OLED FullVision display in a body that is surprisingly compact, slim and light. Even with a large 6-inch 18:9 OLED FullVision display, the V30 is 8mm shorter and 3mm narrower than its predecessor, resulting in a firmer, more confident grip. With a thickness of only 7.3mm and tipping the scale at 158g, the V30 is the lightest among smartphones in the 6-inch and over category. The tempered glass that covers both the front and back is curved all the way around the edge, resulting in a sleek, integrated look and feel.

The advanced dual camera module featuring a 16MP standard angle camera and a 13MP wide angle camera is smaller than the module in the V20, resulting in the near flat rear profile of the V30. For the smoothest and sharpest images, the main standard angle camera is supported by Optical Image Stabilization (OIS), Electronic Image Stabilization (EIS) and Hybrid Auto Focus that combines both Laser Detection Auto Focus and Phase Detection Auto Focus.

The QHD+ (2880 x 1440) OLED FullVision display offers faster response time with minimal afterimages when viewing an action-packed movie or playing a game with quick movements. The V30 takes full advantage of this rapid response time and the exceptional graphics delivered by the robust Qualcomm^® Snapdragon™ 835 Mobile Platform to support Daydream, Google’s platform for high quality, mobile VR. With Daydream, users can explore new worlds, enjoy personal VR cinema and play games that put them in the center of the action.

Personalized Superior Sound Backed by Hi-Fi Quad DAC

LG has equipped the V30 with a Hi-Fi Quad DAC with audio tuning by sound engineers from world renowned audio brand B&O PLAY – delivering an authentic and superior acoustic experience – as well as a set of earphones by B&O PLAY, also finely tuned for an optimal listening experience. ¹ Digital filters adjust the pre- and post-ringing of the impulse response of music with three filters which users can select. Four pre-programmed presets mix and match sound frequencies and decibel scales to produce the quality of audio found in professional earphones.

The V30 is the first global smartphone to support MQA (Master Quality Authenticated) technology that allows for the streaming of high-resolution audio. MQA captures the sound of the original studio master and folds it into a small file to make high-resolution audio easy to stream. The V30’s recording capability is upgraded as well, with a receiver that doubles as a microphone to capture a broader sound spectrum, from gentle chimes to thunderous drums.

Equipped with Google Assistant and Voice Recognition

The Google Assistant on the LG V30 will feature unique capabilities specific to the phone. Saying “Ok Google, take a romantic Cine Video” will activate Cine Video preset to Romantic. Say “Ok Google, take a wide angle selfie” to launch the camera app with the setting on the front-facing camera wide angle mode. The Google Assistant on the V30 takes advantage of advanced signal processing enabling users to use the voice command, “Ok Google” even when loud music is being played. In addition, select LG appliances including a washing machine, dryer, refrigerator, air purifier, oven, air conditioner and robot vacuum are compatible with the Google Assistant when using the V30 and Google Home. Users can say, “Ok Google, talk to LG to wash my clothes” to start a load of laundry.

The convenience of the Second Screen which was introduced in past V series smartphones has evolved into a new AOD (always-on display) feature and Floating Bar. When the display is off, the AOD (always-on display) replaces the Second Screen by providing shortcuts to Quick Tools and Music Player without having to turn on the display. The optional semi-transparent Floating Bar can be customized with up to five apps for easy access to the most used applications. When not needed, the Floating Bar can be dragged off to the side so it doesn’t take up any screen space.

Now with four different options, security on the LG V30 is more advanced than ever. With Face Recognition, the V30 can be unlocked instantaneously using the front facing camera and without pressing any buttons even when the phone’s display is off. Voice Recognition uses a combination of the user’s voice and user-defined keywords (optimally three to five syllables) to unlock the V30. The reliable Fingerprint Sensor resides on the rear of the phone for fast, accurate security and Knock Code allows tapping a pattern on the screen to unlock the V30.

Inheriting Legacy of LG Premium Phones, Solid Durability and Safety

The V30 combines solid durability with safety with a slim and light design. One of the design aspects in the V30 that enhances durability and makes for tensile strength is an H-Beam structure, a construction technique found in modern buildings that integrate the edge with a metal frame. The phone also features Gorilla^® Glass 5, Corning’s most advanced tempered glass, on both the front and rear. The V30 meets U.S. Department of Defense requirements for durability, having passed 14 categories of the MIL-STD 810G Transit Drop Test making it compliant for military operations.

LG applied a heat pipe and a cooling pad in the V30 to dissipate heat quickly. The V30 can be used in any situation without worry thanks to its IP68 water and dust resistance. The phone is perfectly sealed from dust and can be immersed in up to 1.5 meters of water for as long as 30 minutes without impacting the function. With Quick Charge 3.0, the V30 charges from empty to 50 percent in around 30 minutes. The V30 also offers wireless charging for the ultimate in convenience.

“The V series has always been demonstrating new practical mobile technologies that contribute to high quality content creation and the V30 has not lost sight of its roots,” said Juno Cho, president of LG Electronics Mobile Communications Company. “With its F1.6 Crystal Clear Lens Camera and Cine Video mode, the LG V30 is designed to help create professional-looking content without professional-level complexity.”

Customers of LG V30 will receive USD 100 worth of in-game purchases when downloading and installing the popular game Beat Fever by WRKSHP. The games take full advantage of the phone’s immersive OLED FullVision display and high-quality audio capability.

The V30 will become available to consumers in South Korea starting on September 21 and will be followed by key markets in North America, Asia, Europe, Africa and the Middle East. The V30 with 64GB ROM will come in four beautiful elegant hues: Aurora Black, Cloud Silver, Moroccan Blue and Lavender Violet ² while the LG V30+ with 128GB of storage will be available in limited markets.

Visitors to IFA 2017 are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin to see the exciting LG V30 for themselves.

Key Specifications: ³

Chipset: Qualcomm^® Snapdragon™ 835 Mobile Platform
Display: 6.0-inch 18:9 QuadHD+ OLED FullVision Display (2880 x 1440 / 538ppi)
Memory:
- V30: 4GB LPDDR4x RAM / 64GB UFS 2.1 ROM / microSD (up to 2TB)
- V30+: 4GB LPDDR4x RAM / 128GB UFS 2.1 ROM / microSD (up to 2TB)
Camera:
- Rear Dual: 16MP Standard Angle (F1.6 / 71°) / 13MP Wide Angle (F1.9 / 120°)
- Front: 5MP Wide Angle (F2.2 / 90°)
Battery: 3,300mAh
Operating System: Android 7.1.2 Nougat
Size: 151.7 x 75.4 x 7.3mm
Weight: 158g
Network: LTE-A 4 Band CA
Connectivity: Wi-Fi 802.11 a, b, g, n, ac / Bluetooth 5.0 BLE / NFC / USB Type-C 2.0 (3.1 compatible)
Colors: Aurora Black / Cloud Silver / Moroccan Blue / Lavender Violet
Other: IP68 Water and Dust Resistant / MIL-STD 810G Compliant / Crystal Clear Lens / 32-bit Hi-Fi Quad DAC / HDR10 / Google Daydream / Google Assistant / UX 6.0+ / Voice Recognition / Face Recognition / Fingerprint Sensor / Qualcomm^® Quick Charge™ 3.0 Technology / Wireless Charging

¹Only available in some markets.
²All colors not available in every market.
³Specification may vary depending on the particular market.

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Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Quick Charge is a trademark of Qualcomm Incorporated.

Qualcomm Snapdragon and Qualcomm Quick Charge are products of Qualcomm Technologies, Inc.

LG SMART ECOSYSTEM NOW COMPATIBLE WITH BOTH AMAZON ALEXA AND GOOGLE ASSISTANT PLATFORMS

Kitchen with diagram connecting the LG InstaView Door-in-Door™ refrigerator, microwave, oven and dishwasher with a SmartThinQ™ icon and icon of a person speaking

LG’s Open Smart Home Strategy Expands to Include
Two Popular Intelligent Personal Assistant Services

BERLIN, Aug. 30, 2017 — LG Electronics (LG) continues to work earnestly behind the scenes to expand its smart home partnership strategy to work with as many different smart platforms and services as possible. Committed to its Open Partnership, Open Platform, and Open Connectivity strategy, LG has been steadily building up its smart ecosystem with a smart lineup that includes not only intelligent home appliances but also robots that greet, clean and mow, to be on display at IFA 2017 in Berlin from September 1-6.

With Wi-Fi built into all of its 2017 appliances, LG makes it especially easy for its customers to connect and interact. LG’s Smart InstaView Door-in-Door™ refrigerator powered by LG’s own webOS smart platform is compatible with all the convenient features provided by Amazon Alexa voice service. With more than 15,000 skills, Alexa can control thousands of smart home devices, play music, arrange car service, set timers, and more.

New for 2017, the Google Assistant is now compatible with all of LG smart home devices using either Google Home, your eligible Android phone or your iPhone, you can control connected appliances hands-free. Using the Google Assistant, users can perform a range of tasks such as checking the remaining time for a wash cycle to finish or telling the refrigerator to create more ice. And because the Assistant on Google Home can distinguish one voice from another, the entire family can get in on the action.

LG also utilizes its own intelligent voice platform, Deep ThinQ, as well as Amazon Alexa and Google Assistant. SmartThinQ Hub plays a central role in LG’s smart home platform by collecting information from smart appliances as well as conventional devices connected to SmartThinQ sensors via Wi-Fi, Zigbee and Bluetooth. Information is displayed in the form of notifications on the LCD screen or announced through its embedded speaker.

LG will be showcasing its intelligent robots for the first time in Europe at the Berlin show, led by the very approachable Hub Robot. More than just an assistant, the Hub Robot uses voice recognition technology to connect to other smart LG devices to make household tasks less of a chore. A verbal command is all it takes for the robot to execute tasks such as adjusting the dryer cycle from hot to warm or turning on the air conditioner in another room.

The Airport Guide Robot and Airport Cleaning Robot form the foundation of LG’s out-of-home service robots initiative. Using LG’s own voice recognition platform, the Airport Guide Robot understands Korean, English, Chinese, and Japanese – the four most popular languages spoken at Incheon International Airport. With a quick scan of a visitor’s boarding pass, the robot provides flight information as well as the time and weather in the destination city. The friendly robot is currently in full operation at Korea’s largest airport, providing visitors a warm welcome and escorting late travelers to their departure gate in record time.

LG’s Lawn Mowing Robot, making its European debut at IFA, trims grass accurately, reliably and most of all, safely. Equipped with many of the advanced sensors found in the Airport Robots, the Lawn Mowing Robot recognizes its own location at all times and keeps track of every visible obstacle – such as trees and hedges – to enhance cutting performance.

“The development of voice recognition technology plays an crucial role in advancing our own IoT and smart technologies,” said Song Dae-hyun, president of LG’s Home Appliance & Air Solution Company. “By adhering to LG’s Open Platform philosophy, we’re able to deliver a diverse range of benefits and services for our customers that is unrivaled in the industry. By strengthening our relationships with Google, Amazon and other players in this space, we’re making amazing headway in the Fourth Industrial Revolution.”

LG will be welcoming IFA visitors to its booth starting this Friday to experience the amazing world of LG smart appliances for themselves where they will see an array of smart IoT devices that deliver smart lighting, energy, security and air care inside the home.

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LG’S PARTNERSHIP WITH BANG & OLUFSEN YIELDS TOP-CLASS INITIAL RESULT AHEAD OF IFA 2017

Collaboration Between Two Iconic Home Entertainment Companies Results In
TV With Unsurpassed Picture Quality, Audio, Design and Craftsmanship

BERLIN, Aug. 30, 2017 — LG Electronics (LG) and Bang & Olufsen unveiled the result of their first collaborative effort in the home entertainment space with the unveiling of the BeoVision Eclipse TV to the world for the first time at IFA in Berlin.

The new BeoVision Eclipse TV, which will push the boundary of the premium TV experience, signifies the beginning and the very essence of the strategic partnership between LG and Bang & Olufsen, first announced in March 2016. LG’s groundbreaking OLED technology continues to amaze video experts and consumers alike while Bang & Olufsen’s celebrated design aesthetic and acoustic precision continues to excite audio enthusiasts all around the world. The marriage of LG’s OLED technology with its perfect blacks and superior picture quality and Bang & Olufsen’s sophisticated approach to audio is perfectly highlighted in the beautiful BeoVision Eclipse.

The collaboration between LG and Bang & Olufsen on the BeoVision Eclipse TV commenced in 2016 with a completely clean slate. Two teams of engineers and designers worked across the nearly 8,000 kilometers and seven time zones separating Struer, Denmark and Seoul, South Korea to develop the first OLED TV to carry the coveted Bang & Olufsen name. The final product, as visitors to IFA 2017 will see, is truly a work of art.

“Consumers all over the world will immediately recognize LG’s unrivaled OLED and video processing technology inside this beautiful television crafted by Bang & Olufsen, a company with a strong heritage in design and sound,” said Lee Sang-woo, vice president of business strategy at the LG Electronics Home Entertainment Company. “We are looking forward to further developing this relationship going forward.”

The collaboration with LG Electronics marks the beginning of Bang & Olufsen’s strategy of expanding its technological capabilities and scale through partnerships. This allows Bang & Olufsen to focus on core capabilities within acoustics, design and craftsmanship, while further optimizing the company’s supply chain, development, production and service to improve the long-term profitability of the company.

“Bang & Olufsen and LG both share a long tradition of innovation and craftsmanship,” said Stefan K. Persson, executive vice president at Bang & Olufsen. “The strategic partnership between the two companies demonstrates the mutual desire to continuously push the boundaries when it comes to merging world-class design and cutting-edge technology. The result of this collaboration, the BeoVision Eclipse, is a true example of that.”

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USING STEAM TECHNOLOGY, LG AIMS TO DO TO DISHES WHAT IT HAS DONE TO CLOTHES

LG SteamClean™ dishwasher with the door slightly open and filled with various clean dishes

LG SteamClean Dishwasher Provides Ultimate
Cleaning with TrueSteam and QuadWash

SEOUL, Aug. 29, 2017 — LG Electronics (LG) is setting new standards for dishwashers with its newest LG SteamClean™ dishwasher equipped with the company’s one-of-a-kind TrueSteam™ technology. This revolutionary product sets itself apart from the competition with steam technology that not only cleans more effectively, but also more efficiently. With years of steam technology experience gathered from LG’s clothing care products such as washing machines and the Styler. The dishwasher’s host of unique performance-enhancing technologies will offer consumers a whole new way to wash dishes.

TrueSteam emits high temperature steam to clean everything from delicate stemware to steel pots and pans. A Pre-Steam option gently removes caked layers of food residue, eliminating the need to scrub items by hand before placing them in the dishwasher. By spraying the contents with steam at the end of a cycle, the LG SteamClean dishwasher reduces undesirable water spots – one of the most frequently mentioned complaints among dishwasher owners – by 40 percent.¹ LG’s steam technology not only ensures impeccably clean results, it also yields significant hygienic benefits in keeping with LG’s longstanding dedication to exceeding consumers’ needs.

Another core technology the dishwasher comes equipped with is QuadWash™, a feature that raises the bar on dishwashing by using four spray arms instead of the two featured in most washers. Its multi-motion arms sweep and rotate back and forth while spinning in both directions to clean plates, glassware, and cookware of all shapes and sizes from nearly every angle.

The dishwasher is powered by the Inverter Direct Drive Motor, which increases energy efficiency and helps reduce noise. The motor also allows for the adjustment of water intensity to provide the soft settings necessary for fragile dishware in the upper rack and a stronger setting for pots and pans on the lower level. This versatility offers more effective cleaning performance without risking damage to the dishware.

Moreover, the EasyRack+ system conveniently allows users to adjust the height of the rack to three different levels to accommodate all dishes, cups and flatware. The SteamClean™ dishwasher offers nine pre-set wash cycles to choose from and allows users to download more using the LG SmartThinQ^™ app.

“LG SteamClean dishwasher offers everything our consumers expect from an LG appliance – convenience, flexibility, and especially performance,” said Song Dae-hyun, president of LG Electronics and Home Appliance & Air Solution Company. “Steam technology allows us to deliver a balance of outstanding performance with gentle care. It’s this kind of innovation with a real purpose that our customers expect from LG.”

Visitors to IFA 2017 in Berlin will have a chance to experience LG’s innovative home appliances personally in Hall 18 of Messe Berlin.

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¹Based on internal lab tests using Delicate Course setting compared to non-steam models.

FROM DELICATE CHORDS TO DEAFENING THUNDER, LG V30 DELIVERS TAILORED HI-FI

The LG V30’s 32-bit Advanced Hi-Fi Quad DAC powered by ESS Technology’s SABRE ES9218P

Hi-Fi Filter, Sound Preset and Hi-Fi Streaming Set to Delight Ears Everywhere

SEOUL, Aug. 28, 2017 — The upcoming V series smartphone from LG will offer next-generation audio functions unseen in a smartphone before for a personalized sound experience that is also easy to use. Developed in conjunction with long-time experts in the audio space the LG V30 is a perfect example of the partnership strategy behind developing the perfect mobile device for audiophiles.

Building on the Hi-Fi Quad DAC first introduced by its predecessor, the LG V30 features a 32-bit Advanced Hi-Fi Quad DAC powered by ESS Technology’s SABRE ES9218P. LG’s Hi-Fi Quad DAC presents two new features: digital filters and sound presets. While the original Hi-Fi Quad DAC emphasized delivering Hi-Fi sound as close as possible to the original source by minimizing distortion and white noise, Advanced Hi-Fi Quad DAC offers more customizable options.

Digital filters, normally only available in expensive digital audio players, improves the pre- and post-ringing of the impulse response with filters that can be customized to personal tastes. In developing sound presets, LG engineers studied the characteristics of popular tones and identified the best combination of sounds to create four optimal pre-programmed settings: enhanced, detailed, live and bass. Even with ordinary equipment, LG V30 users can experience much of the high-quality audio enjoyed by listeners using expensive headsets.

The Hi-Fi Quad DAC controls left and right audio signals separately, adjusting balance in such detail that listeners will feel as if they are standing in the center of a concert hall. LG has managed to cut the distortion rate down to 0.0002 percent. The less information lost when converting digital data into analog waveform, the clearer the resulting sound is. The audio paths are wider than ever in the V30 so it can process large, high-quality audio files without any lag and with greater accuracy.

The LG V30 also includes technology from partner company MQA Ltd. that facilitates high resolution audio streaming, the next big trend in mobile music. This allows the V30 to combine its stellar Quad DAC with MQA technology for a listening experience that will touch the heart as well as the ears. Music fans can enjoy high-resolution audio without the inconvenience of downloading huge files or using up large amounts of mobile data to get great sounding music through the V30.

What’s more, the HD Audio Recorder in the V30 features the capability to use the audio receiver of the phone simultaneously as a microphone (Receiver-as-a-Mic or RAM). The RAM can record loud sounds clearly, so the LG V30 can record a wider dynamic range of sounds, from a whisper to a thunderstorm, without distortion.

“With the V30, LG and our partners are pushing the boundaries of smartphone audio to enable a more bespoke listening experiences,” said Juno Cho, president of LG Electronics Mobile Communications Company. “The combination of its advanced Hi-Fi audio technology and the superb images generated by its OLED FullVision display makes the LG V30 a true multimedia powerhouse.”

With the V30, LG continues its close partnership with B&O PLAY. B&O PLAY refined the audio capabilities in the V30 by fine-tuning the overall sound experience and adding its own exclusive touch. A set of high quality B&O PLAY earphones comes bundled with the V30 for hours of listening pleasure with style.

“For most people, listening to the music they love is a fundamental part of their lives and they expect the same uncompromised experience and quality from their headphones as they do from the mobile device they source music from,” said John Mollanger, CEO of B&O PLAY. “That’s why B&O PLAY is very excited for our long-term partnership with LG and satisfying global music lovers world over.”

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LG CUP INTERNATIONAL WOMEN’S BASEBALL TOURNAMENT BEGINS IN KOREA

LG Shines Spotlight on Achievements of Female Athletes Worldwide

SEOUL, Aug. 25, 2017 ― LG Electronics (LG) is partnering with the Women’s Baseball Association of Korea (WBAK) to host the LG CUP International Women’s Baseball Tournament 2017 which starts this Friday in South Korea.

LG Corp. vice chairman Koo Bon-joon, LG Electronics senior vice president Lee Choong-hak at LG Electronics, Icheon mayor Cho Byung-don, Korea Baseball Organization (KBO) chairman Heo Goo-yeon, and WBAK chairman Han Taek-geun will participate in the opening ceremony and commemorate the start of the 2017 LG CUP along with diplomats and cultural groups, including James Choi, Australia’s ambassador to South Korea.

LG Corp. vice chairman Koo will throw the first pitch during the opening game between team Korea and “Hong Kong Bravo” team.

The third edition of the LG CUP will take place from August 25 to 28 at the LG Champions Park in Icheon and will feature eight teams from seven countries around the world, including France – the first European country to participate in the tournament. The final will take place on August 28, and prominent games will be broadcast in Korea on the MBC Sports+ channel.

This year LG Electronics is taking steps to incorporate elements from traditional Korean culture, including a musical performance from students at Gukak National High School, public player pledges being read from scrolls and a trophy made of Icheon ceramic for the winner. In addition, fans who leave positive comments for the participating athletes on LG Electronics’ Facebook page (www.facebook.com/theLGstory) from August 25to 28 will be eligible for free drink coupons and ceramic trophies with winners being selected via a lucky draw.

LG Electronics has been a consistent supporter of women’s sports, baseball in particular. The company was driving force behind the 2012 LG South Korean Women’s Baseball Tournament, LG CUP International Women’s Baseball Tournament 2014, and the 2016 WBSC Women’s Baseball World Cup, which all took place in South Korea.

“LG is proud to take a leadership role in celebrating female athletes through the LG CUP International Women’s Baseball Tournament, and we will continue to support female athletes the world over,” said Lee Choong-hak, LG Electronics senior vice president.

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FROM LOWLY BOX TO HIGH TECH GADGET, LG REFRIGERATORS CONTINUE TO DELIGHT AND AMAZE FAMILIES WORLD OVER

Woman and little girl holding a teddy bear standing in a kitchen with the LG InstaView Door-in-Door™ in the background

Long a Trendsetter, LG’s Influence in the Kitchen
Continues to Shape a Dynamic Market Around the World

SEOUL, Aug. 25, 2017 — Few will likely name the unassuming refrigerator as the item in the home that has transformed family life. But refrigerator innovation over the past 60 years has transformed this appliance from a lowly kitchen box to become highly functional and ergonomic product that it is today. With the technological advancements in today’s refrigerators, consumers have come to hold these products to a higher standard. And to meet the expectations of today’s demanding consumers, appliance makers are focusing more than ever on enhancing convenience by improving usability and accessibility.

Appliances are evolving to suit consumer needs as they appear, and the most innovative manufacturers are the ones that are able to predict user trends and meet their demands before they arise. Time and time again, LG Electronics has established a reputation as a company that is unafraid to push the boundaries of innovation and challenge convention. Its dedication to consistently work to bring convenience-enhancing features to consumers has resulted in a number of breakout products including the Home Bar and the InstaView Door-in-Door™ with Inverter Linear Compressor to boost overall energy efficiency and performance.

In 1998, LG introduced the Home Bar, representing the culmination of the company’s efforts to bring together both convenience and efficient storage. It offered owners a unique compartmentalized space that could be used as a home bar, a shelf or even a refrigerator. Instead of having to move a single drink over to the kitchen counter after opening the entire appliance to take it out, users could simply pull out the attached rack and pour their drink without moving a single step. If consumers wanted to store their unfinished drinks and snacks for later, they could simply leave the items in the storage area for quick and easy access later.

Following the success of the Home Bar, LG looks at other ways its products could enhance user convenience to surprise and delight LG customers. Research showed that LG customers typically opened their refrigerators an average of 79 times a day ¹. Despite this fact, 4 out of 10 customers had trouble remembering what was inside their refrigerators, resulting in spoiled food being thrown away.² This prompted LG to create the innovative Door-in-Door™ refrigerator in 2010. A first of a kind, LG’s Door-in-Door™ innovation makes it easier to organize frequently accessed items in the refrigerator so that can be easily removed without opening the entire door and letting precious cold air escape. By lessening the number of times the main door is opened, food stay fresh longer. Taking this to another level, LG introduced the world’s first Dual Door-in-Door™ in 2014 to double the convenience and allow for greater flexibility in organizing the food.

With efficiency now at the top of LG’s priority list, researchers discovered that anywhere from 50-120kwh of electricity was wasted every year from cold air escaping whenever the refrigerator door was opened. ³ So in 2016, LG developed the InstaView Door-in-Door™ to allow family members to now see what was in the refrigerator without having to open anything at all. Knock twice on the transparent door would illuminate the interior allowing for a clear view of what was inside. The response from the public took LG executives by surprise – whenever consumers saw the refrigerator in a store or in a showroom, they couldn’t resist the opportunity to knock on the door. The refrigerator had become a conversation piece because fundamentally, LG InstaView Door-in-Door™ transformed the way consumers use refrigerators: from having to open the door to see what’s inside to being able to see inside before opening the door.

The new kitchen culture ushered in by LG’s Home Bar, Door-in-Door™ and InstaView Door-in-Door™ begs the question: What will LG come up with next? Despite having long been a pioneer and influential player in the global refrigerator industry, LG has never taken its success for granted, continuing to stay committed to the development of home appliances that surpass its customers’ expectations and delighting families world over. Always considering user needs and convenience above everything else, LG continues to surprise with its unique, innovative products and technology for the kitchen.

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¹Based on internal consumer research.

²Based on survey conducted by LG Electronics USA.

³The Institute of Food and Agricultural Sciences at the University of Florida, http://www.goodhousekeeping.com/home/a19095/refrigerator-door-wastes-energy/

LG TO UNVEIL NEW ADDITION TO TOTAL CLOTHING CARE SOLUTIONS AT IFA 2017

A woman in athletic wear putting gym shorts in the LG TWINWash™ Mini unit of the TWINWash™ washing machine in a laundry room

LG’s Extensive Laundry Offerings Includes Expanded TWINWash™ Lineup

SEOUL, Aug. 23 2017 — LG Electronics (LG) will take the wraps off its Total Clothing Care solution at IFA 2017 next week, which will include the company’s newest TWINWash™ washing machines. The newest TWINWash will be accompanied by LG’s latest innovations in clothing care technology featured in the company’s high efficient dryers and the LG Styler.

The expansion of LG’s TWINWash lineup reflects the company’s dedication to providing efficiency and convenience in every part of the home. The new lineup consists of models of different sizes – ranging from large capacity 27-inch units to more affordable 24-inch options. Customers can now enjoy the benefits of the innovative TWINWash regardless of their household size. First available to the public in July 2015, LG TWINWash boasts the distinction of being the world’s first twin-load washing machine. The TWINWash lineup offers innovative features such as TrueSteam™ and TurboWash™ to eliminate almost all allergens^*, wrinkles, odors and soften clothing all while offering powerful wash performance.

Alongside its washing machines, LG is offering dryer solutions for customers who prioritize energy-efficiency and convenience. Equipped with LG’s Inverter Heatpump technology, LG’s New Dryer minimizes fabric damage by maintaining a low drying temperature while also providing more options, such as Eco Mode and Turbo Mode. Highly efficient Eco Mode saves energy and emits very low noise while Turbo Mode ensures a quicker drying time.

The LG Styler delivers the final step in the clothing care process. Designed to refresh and deodorize clothes, the Styler uses TrueSteam™ technology to gently sanitize clothes while reducing wrinkles and odors with ease. The Styler also incorporates the same Inverter Heatpump technology found in LG’s dryers to ensure delicate treatment of all clothing. A core feature of the Styler is its Moving Hanger, which gently shakes clothes to further reduce wrinkles formed during the steam process. And Easy Pants Crease forms a fine, crisp line down the center of each leg. A must-have item for discerning households, the Styler prevents fabric damage and extends the life of clothes while reducing trips to the dry cleaner.

“LG’s vision for total clothing care, with washing, drying, and styling solutions to meet laundry needs from start to finish, is exemplified by the company’s latest home appliances which we’ll be showing at IFA,” said Song Dae-hyun, president of LG’s Home Appliance & Air Solution Company. “By incorporating our groundbreaking TWINWash technology in a diverse range of new products, we are perfectly positioned to meet the demands of different households with different lifestyles and needs.”

IFA attendees are encouraged to stop by Hall 18 of Messe Berlin for a chance to experience LG’s Total Clothing Care solutions for themselves.

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^* Recipient of British Allergy Foundation (BAF) certification for its ability to remove 99.9 percent of allergens.

LG ELECTRONICS TO ESTABLISH FACTORY FOR ELECTRIC VEHICLE COMPONENTS

Plant and R&D Center to Add Nearly 300 Jobs

SEOUL, Aug. 23, 2017 — LG Electronics Inc. (LG) today announced plans to establish a factory for advanced electric vehicle (EV) components in the United States. The 250,000-square-foot facility, in the Detroit suburb of Hazel Park, Michigan, will produce EV components starting in 2018. The project will mean at least 292 new jobs – 137 LG factory workers in Hazel Park and another related 155 engineers and technicians at the expanded LG R&D Center co-located with LG’s vehicle components U.S. headquarters in Troy, Michigan.

Representing an LG investment of about USD 25 million, the project is supported by a USD 2.9 million capital grant under the Michigan Business Development Program over the next four years, as announced today by the Michigan Economic Development Corporation. LG also will receive hiring and training assistance from the state, including MI Works support in cooperation with local community colleges, and from the cities of Hazel Park and Troy.

“When leading global companies like LG invest in Michigan and create hundreds of good, high-paying jobs here, it speaks volumes about the strong business climate in the state today,” Governor Rick Snyder said. “LG’s great technological advancements and our outstanding workforce will help pave the way for the vehicles of the future right here in Michigan.”

Lee Woo-jong, president of the Vehicle Components Company of LG Electronics said, “LG’s initiative to develop and produce world-class EV subassemblies in the United States represents a key pillar of our strategy to be the best technology partner to U.S. automakers.”

Vehicle components represent the fastest-growing business of global technology leader LG Electronics. The LG Vehicle Components Company reported first-half 2017 global revenues of more than USD 1.5 billion, a 43 percent increase from the same period last year, thanks in large part to the successful collaboration with General Motors on the popular Chevrolet Bolt EV. Honored by GM as a global supplier of the year, LG Electronics received the coveted 2017 GM Innovation Award.

LG’s jobs and investment commitment in Michigan coincides with two other major LG projects in the United States. The company will soon begin construction on the world’s most advanced production plant for washing machines in Clarksville, Tennessee. This USD 250 million factory will create 600 new jobs by 2019. In addition, construction is underway on the new LG North American Headquarters in Englewood Cliffs, New Jersey, a USD 300 million project that is expected to increase LG’s local employment there from 500 today to more than 1,000 by 2019.

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LG TO BRING PERFECT GAMING MONITORS FOR INTENSE ACTION TO IFA BERLIN

Front view of the LG GK monitor models 27GK750 and 32GK850 side-by-side

High Refresh Rate and a Slew of Other Features Give LG’s
GK Gaming Monitors a Serious Edge

SEOUL, Aug. 22, 2017 — LG Electronics (LG) will introduce two new gaming monitors at IFA 2017 in Berlin next week to even better meet the needs of the burgeoning gamer consumer base and to deliver some of the smoothest gaming experiences possible today. LG’s newest 32- and 27-inch GK monitors not only offer action enthusiasts a visually stunning experience but deliver a winning edge in competitive gaming as well.

LG’s GK gaming series implements the latest technological breakthroughs, namely high refresh rates of 144Hz (overclockable to 165Hz^*) and 240Hz. LG’s new 32-inch gaming monitor (model 32GK850G) is the ideal display for game enthusiasts who want seamless, quick motion gameplay on large screens with high picture quality. Featuring fast refresh rate, LG 32GK850G delivers incredibly fluid graphic motion while its NVIDIA G-Sync^TM graphic processing technology – which is taking the gaming community by storm – all but eliminates stuttering and screen tearing when in the heat of the action. This monitor will handily process all game genres without any afterimages while delivering rapid and fluid motion at a maximum brightness of 350 nits on its QHD (2,560 x 1,440) screen.

What’s more, the 32-inch monitor enhances the gaming experience in a distinct way with Sphere Lighting, which uses LEDs behind the monitor to create soft ambience lighting that increases the immersiveness of games and reduces eye fatigue while also adding a beautiful design element to the monitor. Unique features such as Black Stabilizer deliver clearer contrast to give gamers maximum visibility at all times while Dynamic Action Sync minimizes input lag so that players can react faster to the action. A friendly graphic user interface allows players to easily customize modes for different games and for maximum convenience, the monitor features a one-click stand which installs without the use of screws or tools and allows the monitor’s tilt, height, swivel and pivot angle to be adjusted with minimal effort.

The 27-inch GK monitor (model 27GK750F) also delivers incredibly smooth gameplay with the highest refresh rate and the fastest response time. The more compact monitor is designed to take on all gaming needs with enhancements to improve the player’s chances of willing, such as 240Hz refresh rate, 1ms Motion Blur Reduction and AMD FreeSync™ technology. Features such as Black Stabilizer, Dynamic Action Sync and Crosshair – which places a target in the center of the monitor in order to enhance accuracy in FPS games – are designed to make the gaming experience second to none.

At IFA 2017, LG will also showcase its stunning 34-inch UltraWide gaming monitor (model 34UC89G) with its expansive 21:9 aspect ratio display to maximize the gaming experience. The immersive effect is most evident in racing, RTS or AOS games which support 21:9 aspect ratio. This monitor also supports NVIDIA G-Sync and 144Hz refresh rate (overclockable to 166Hz^*) to maximize the experience for all gaming genres.

“Our efforts to deliver the best platform for gamers have resulted in these amazing new monitors which we’ll showcasing at IFA,” said Jang Ik-hwan, vice president of the IT Division at LG Electronics. “We are confident players will notice a difference in their gameplay and look forward to seeing their reactions once they’ve had a chance to test drive these fantastic new products.”

Visitors to LG’s booth at IFA 2017 in Berlin will have a chance to experience all these exciting gaming monitors firsthand.

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* Results may vary depending on the graphic card and game title.

LG LIGHTS UP IFA 2017 WITH CONVENIENT HIGH-PERFORMANCE PROJECTORS

The LG ProBeam Projector model HF85J placed on top of living room furniture

ProBeam UST and MiniBeam Deliver the Ideal Home Cinema
Experience With Wide-Range of Extremely Convenient Features

SEOUL, Aug. 21, 2017 — Ranked number one in the LED projector category for six consecutive years, LG Electronics (LG) is set to extend its lead in the category with the unveiling of two new projectors at IFA, Europe’s largest consumer electronics and home appliance show. In Berlin, LG will be introducing its ProBeam UST (Ultra Short-Throw) laser projector (model HF85JA) and LG MiniBeam (model PH30JG) as part of its strategy to extend its leadership in the LED/Laser projector market which is projected to grow to USD 5.7 billion in three years.¹

The LG ProBeam UST offers a Full HD (1080p) image in a ultra-short throw design for an immersive home cinema experience without the hassles associated with most home projectors. Ultra Short-Throw projectors are convenient as they do not require professional installation, a jumble of unsightly cables or expansive space between the projector and the screen, the ProBeam UST only requiring 12cm to display a 100-inch image. And the ProBeam UST is intuitive to use because it does not require its own stand – simply place it on any existing furniture and it becomes movie night. And never again cast a shadow on the screen when getting up for more popcorn.

Consumers who have doubts about the effectiveness of projectors in brightly lit rooms can put them to rest because the LG ProBeam UST generates up to 1,500 ANSI lumen of brightness, 1.5 times brighter than LG’s previous UST projector. And the ProBeam UST’s 150,000:1 contrast ratio ensures that every TV show or movie will look crisp and accurate. What’s more, the light source in the ProBeam UST is incredibly durable, estimated to last up to 20,000 hours. Its innovative I-shaped laser engine gives it a slim and sleek profile that looks great in any room.

The LG ProBeam UST offers a host of options to connect it to a number of wireless speakers or headphones. Its four corner keystone feature corrects both horizontal and vertical distortion of the picture providing maximum flexibility to position the ProBeam UST in ways that other projectors could only dream of. And this premium device comes with LG’s award-winning webOS Smart TV platform, giving viewers access to the ever-growing number of streaming services.

The LG MiniBeam is an incredibly easy to use portable projector also set to debut at IFA 2017. An HD projector with a built-in battery that lasts up to four hours, the MiniBeam packs plenty of cord-free power to play back two full-length movies while camping, sitting on the patio or relaxing in a hotel room. One of its most impressive features, Multi-Angle Projection, allows the device to be tilted up to 70 degrees to display an image high on a wall or even on the ceiling without the use of a tripod.

The LG MiniBeam projector offers users unprecedented freedom in a portable package. USB Type-C compatibility gives the MiniBeam the ability to connect and mirror other devices such as laptops and smartphone and charge its internal 9000mAh battery with a single cable. The MiniBeam can send an audio signal to any other Bluetooth-enabled device – wireless speaker, smartphone even a car audio system.

“We are immensely proud of our long-standing position as the global leader in portable LED projectors,” said Jang Ik-hwan, head of the IT business division at LG Electronics. “The projectors that we’ll be debuting at IFA will provide consumers with an immersive, high-quality home cinema experience that’s extremely convenient, reliable and fun.”

Visitors to the LG’s booth in Hall 18 of Messe Berlin from September 1-6 will have a chance to experience LG’s newest lineup of projectors firsthand.

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¹ Based on PMA Research data.

LG OLED TV AGAIN TAKES TOP HONORS AT EISA AWARDS

Ultra-slim LG OLED TV (model OLED65E7), LG SUPER UHD TV (model 55SJ850V) and LG Soundbar (model SJ9) with EISA AWARD Best Product logos attached to each product

Company’s Newest TVs and Soundbar Recognized by Industry Experts

SEOUL, August 15, 2017 ― The LG OLED TV was named the best OLED TV by the European Imaging and Sound Association (EISA), marking the sixth consecutive win for LG’s OLED technology. This year’s EISA OLED TV 2017-2018 award winner, the ultra-slim LG OLED TV (model OLED65E7), was praised highly for its perfect picture quality and wide viewing angles. The EISA jury also commended the premium TV for its support of both HDR10 and Dolby Vision™, bringing theater-quality sound to consumers.

Another LG product – LG SUPER UHD TV (model 55SJ850V) – was recognized with the EISA LCD TV 2017-2018 award for its rich, accurate colors and wide viewing angles offered by LG’s Nano Cell™ technology as well as its intuitive webOS 3.5 user interface. The TV also features LG’s Active HDR technology which optimizes every scene to create a lifelike viewing experience from any angle.

What’s more, LG Soundbar (model SJ9) received the EISA Soundbar 2017-2018 award for its classy design and crystal clear audio output achieved in large part through Dolby Atmos technology. With Dolby Atmos, sounds can originate from anywhere in three-dimensional space – even from above the listener – for the ultimate in immersive surround sound audio.

“LG would like to thank the members of the EISA Award jury for again recognizing our work in advancing OLED technology as a home entertainment medium,” said Brian Kwon, president of the LG Home Entertainment Company at LG Electronics. “Our OLED TVs will continue to lead the premium TV market with products that are recognized for their advanced technology, astounding picture clarity and superb design.”

The prestigious EISA Awards are decided annually by a panel of judges comprised of editors from influential audio visual (AV) magazines based in 20 European countries, the United States, and Australia. Product entries are judged on criteria including technology, design and innovation.

Visitors to IFA are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin from September 1-6 to personally experience LG’s newest OLED TVs and audio systems for themselves.

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UPGRADED UX IN LG V30 ENABLES MORE PERSONALIZATION OPTIONS FOR MAXIMUM CONVENIENCE

Two screenshots of the LG V30, showing off the upgraded UX and the new Floating Bar

Multimedia Excellence, User Personalization and Intuitive Usefulness
at the Heart of LG’s New Smartphone UX

SEOUL, Aug. 14, 2017 — The new UX 6.0+ to make its debut in the upcoming V30 from LG Electronics (LG) is an advanced version of LG’s UX that has been optimized to work even better with the immersive 18:9 OLED FullVision display while offering more personalization options for a more intuitive user experience. Featuring the company’s first OLED FullVision display and an advanced dual lens camera, the LG V30 is a powerful multimedia tool and the new UX is designed so that users can leverage its advanced capabilities to the fullest.

Graphy, which can be accessed in the camera’s Manual Mode, gives any shutterbug professional quality photography capabilities. With Graphy, users can choose from among a portfolio of professional shots, each with a different style and mood or they can download photos taken by professionals from the Graphy website or mobile app and apply those metadata presets – such as white balance, shutter speed, aperture and ISO – to photos taken with the V30. Different shooting modes such as auto, grid shot, snap shot and match shot are conveniently grouped under one menu for ease of selection. GIFs can be quickly created in the Gallery menu while the Create Movie option allows for the creation of movie using photos and/or video files which can then be edited in the included Quick Video Editor.

The Second Screen in the LG V20 has evolved to become Floating Bar on the V30. The semi-transparent Floating Bar allows for quick access to frequently used functions and can be dragged completely off the FullVision display when not needed. When powered off, the AOD (always-on display) is even more customizable than before. The AOD (always-on display) now not only shows the clock, it can also be set to display Quick Tools, Music Player or a personal photograph as well.

Security features in the LG V30 are also more advanced than in LG’s previous smartphone UX. Using Face Recognition, the V30 can be unlocked instantaneously using the front facing camera even when the phone’s display is off. And there is no need to press the power button first, unlike on other phones. Voice Recognition uses a combination of the user’s voice and self-generated keywords (ideally three to five syllables combined) to unlock the V30 without the need to press a button or swipe the screen. It is supported by Qualcomm Aqstic voice UI technology for always-on, always-listening capabilities that requires very little battery power.

Even the feel of the UX can be tailored to users’ preference. Haptic feedback on the LG V30 can be customized with various included vibration combinations that can be matched to the phone’s ringtone.

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LG UNVEILS WORLD’S LARGEST OLED SCREEN IN DUBAI

Also the Highest Resolution and Largest HD Video Wall in the World

SEOUL, Aug. 13, 2017 — LG Electronics (LG) announced the unveiling of a video wall signage in Dubai that has the distinction of being the largest OLED screen and the largest high definition video wall in the world. Located in Dubai Mall adjacent to the Burj Khalifa, the mega-sized video wall was created using 820 LG Open Frame OLED Signage panels. LG partnered with Emaar Entertainment, operator of the Dubai Aquarium, on the record-breaking project.

“LG is revolutionizing the way commercial space is designed and used because its pioneering slim and curved OLED technology is an iconic piece of art itself,” said Kwon Soon-hwang, head of Information Display at the LG Home Entertainment Company. “Our Dubai exhibit is an example of how LG digital signage products add harmony to a space in addition to being an innovative solution that today’s B2B customers demand. It’s fitting that this breakthrough screen is being shown in the largest mall in the world next to the tallest structure in the world.”

OLED is often referred to as the next-generation display because it is emissive technology, meaning that the display emits its own light, eliminating the need for bulky and inefficient backlighting. This results in superb images with the deepest possible blacks and lifelike colors as well as wider viewing angles than conventional backlit displays.

The use of LG’s Open Frame OLED Signage at the Dubai Aquarium is particularly fitting because the curved form factor of the display follows the undulations of flowing water. LG Open Frame OLED Signage can be configured into both convex or concave curves in both landscape and portrait modes, blending into any public and private space.

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LG V30 TO ELEVATE SMARTPHONE CAMERA TO NEW HEIGHTS

A graphic comparing conventional smartphone camera lens with the F1.6 aperture LG Crystal Clear Lens, which will be incorporated in the LG V30

Largest Aperture Smartphone Camera and Glass Crystal Clear Lens
Deliver Brighter, More Vivid Images Than Ever Before

SEOUL, Aug. 10, 2017 — LG Electronics (LG) will incorporate an F1.6 aperture camera and glass lens in the dual camera of its upcoming V30 flagship smartphone, introducing industry-leading innovations that bring a new level of photographic innovation to the mobile industry.

Excellence in smartphone cameras has long been a core competency of LG’s mobile devices and the dual camera module in the upcoming LG V30 will include the world’s largest aperture and clearest lens ever to be featured in a smartphone. LG’s first F1.6 lens is also the largest aperture among existing smartphone cameras, delivering 25 percent more light to the sensor compared to an F1.8 lens. The glass Crystal Clear Lens also delivers greater light-collecting ability than a plastic lens as well as better color reproduction. This makes the V30 particularly well suited for photography and videography.

“LG boasts an unrivaled heritage in smartphone photography and our decision to adopt glass in the V30 camera is specifically because this has traditionally been the realm of DSLRs,” said Juno Cho, president of LG Electronics Mobile Communications Company. “For the users for whom the V series was designed, this kind of innovation is significant.”

In all areas, the camera in the LG V30 is superior to the camera of its predecessor, let alone other smartphones. The camera in the V30 cuts edge distortion by a third compared to the V20 when capturing wide angle shots, making it ideal for group wefies, spacious interiors and expansive landscapes.

Even with all these improvements, the rear camera module of the LG V30 still manages to remain svelte, 30 percent smaller in size compared to the V20. Paired with LG’s specialized UX featuring laser detection AF, optical image stabilization and electronic image stabilization, shutterbugs will find the V30 as easy and convenient to use as its predecessor.

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LG Newsroom