LG STUDIO Available in More Sizes Options to Fit Seamlessly into Any Kitchen

BERLIN, Aug. 31, 2017 — At IFA 2017 in Berlin, LG Electronics (LG) will demonstrate how it is expanding its built-in appliance offerings to accommodate even more existing kitchen layouts. With consumers becoming more and more involved in designing and personalizing their kitchens, LG’s built-in collections come in two different sizes and offer wider range of styles to choose from. LG combines the latest kitchen appliance technologies with sophisticated styling, allowing these premium appliances to seamlessly blend in with kitchen interiors while achieving space efficiency.

The North American LG STUDIO collection is widely noted for its sleek smudge-resistant black stainless steel finish. The lineup includes a 30-inch electric wall oven, a 36-inch induction stovetop, a radiant, gas cooktop and wall hood, a 24-inch QuadWash™ dishwasher and a spacious 42-inch Side-by-Side refrigerator.

The state-of-the art European LG STUDIO package allows one to cook, dine and clean in style with the help of a 24-inch electric wall oven, 24-inch induction hob, 24-inch QuadWash™ dishwasher, 24-inch Bottom-Freezer, 36-inch wall mount hood as well as radiant and gas hobs. Fast boiling, frying, and searing are all possible thanks to LG’s built-in induction hob, which is capable of generating 7.4 kW of heat energy – the highest in the industry. While other hobs that offer auto detection are only capable of recognizing one piece of cookware, LG’s induction hob can recognize up to 4 pots or pans automatically. The hob’s flexible cooking zone provides additional versatility by allowing the user to simultaneously prepare several dishes that require larger cookware, such as stews and soups. The built-in oven comes with six adjustable rack levels while the Easy Clean feature is so effective that family members can spend more time enjoying their food, not cleaning it.

LG’s interactive cooking show will be the highlight of the week’s activities inside the Built-in Zone at LG’s booth at IFA. Visitors will have a chance to try an assortment of star chef Kolja Kleeberg’s signature dishes – including refreshing starters, rich entrées, beautifully prepared desserts – all made possible with the help of LG STUDIO appliances. Kleeberg, a renowned German chef equally famous for his jovial personality as he is for his extraordinary culinary skills, will prepare four different three course meals every day. While cooking, Chef Kleeberg will also provide tips and explanations on how to use kitchen appliances to their full potential.

“LG’s premium built-in kitchens are the ideal solution for today’s discerning homeowner,” said Song Dae-hyun, president of LG Electronics and Home Appliance & Air Solution Company. “Visitors to our booth at IFA will walk away thoroughly impressed by how far today’s appliances have evolved beyond yesterday’s rectangular boxes. LG’s built-in collections offer a level of premium-ness and quality that have to be seen to be believed.”

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LG’s Open Smart Home Strategy Expands to Include
Two Popular Intelligent Personal Assistant Services

BERLIN, Aug. 30, 2017 — LG Electronics (LG) continues to work earnestly behind the scenes to expand its smart home partnership strategy to work with as many different smart platforms and services as possible. Committed to its Open Partnership, Open Platform, and Open Connectivity strategy, LG has been steadily building up its smart ecosystem with a smart lineup that includes not only intelligent home appliances but also robots that greet, clean and mow, to be on display at IFA 2017 in Berlin from September 1-6.

With Wi-Fi built into all of its 2017 appliances, LG makes it especially easy for its customers to connect and interact. LG’s Smart InstaView Door-in-Door™ refrigerator powered by LG’s own webOS smart platform is compatible with all the convenient features provided by Amazon Alexa voice service. With more than 15,000 skills, Alexa can control thousands of smart home devices, play music, arrange car service, set timers, and more.

New for 2017, the Google Assistant is now compatible with all of LG smart home devices using either Google Home, your eligible Android phone or your iPhone, you can control connected appliances hands-free. Using the Google Assistant, users can perform a range of tasks such as checking the remaining time for a wash cycle to finish or telling the refrigerator to create more ice. And because the Assistant on Google Home can distinguish one voice from another, the entire family can get in on the action.

LG also utilizes its own intelligent voice platform, Deep ThinQ, as well as Amazon Alexa and Google Assistant. SmartThinQ Hub plays a central role in LG’s smart home platform by collecting information from smart appliances as well as conventional devices connected to SmartThinQ sensors via Wi-Fi, Zigbee and Bluetooth. Information is displayed in the form of notifications on the LCD screen or announced through its embedded speaker.

LG will be showcasing its intelligent robots for the first time in Europe at the Berlin show, led by the very approachable Hub Robot. More than just an assistant, the Hub Robot uses voice recognition technology to connect to other smart LG devices to make household tasks less of a chore. A verbal command is all it takes for the robot to execute tasks such as adjusting the dryer cycle from hot to warm or turning on the air conditioner in another room.

The Airport Guide Robot and Airport Cleaning Robot form the foundation of LG’s out-of-home service robots initiative. Using LG’s own voice recognition platform, the Airport Guide Robot understands Korean, English, Chinese, and Japanese – the four most popular languages spoken at Incheon International Airport. With a quick scan of a visitor’s boarding pass, the robot provides flight information as well as the time and weather in the destination city. The friendly robot is currently in full operation at Korea’s largest airport, providing visitors a warm welcome and escorting late travelers to their departure gate in record time.

LG’s Lawn Mowing Robot, making its European debut at IFA, trims grass accurately, reliably and most of all, safely. Equipped with many of the advanced sensors found in the Airport Robots, the Lawn Mowing Robot recognizes its own location at all times and keeps track of every visible obstacle – such as trees and hedges – to enhance cutting performance.

“The development of voice recognition technology plays an crucial role in advancing our own IoT and smart technologies,” said Song Dae-hyun, president of LG’s Home Appliance & Air Solution Company. “By adhering to LG’s Open Platform philosophy, we’re able to deliver a diverse range of benefits and services for our customers that is unrivaled in the industry. By strengthening our relationships with Google, Amazon and other players in this space, we’re making amazing headway in the Fourth Industrial Revolution.”

LG will be welcoming IFA visitors to its booth starting this Friday to experience the amazing world of LG smart appliances for themselves where they will see an array of smart IoT devices that deliver smart lighting, energy, security and air care inside the home.

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LG SteamClean Dishwasher Provides Ultimate
Cleaning with TrueSteam and QuadWash

SEOUL, Aug. 29, 2017 — LG Electronics (LG) is setting new standards for dishwashers with its newest LG SteamClean™ dishwasher equipped with the company’s one-of-a-kind TrueSteam™ technology. This revolutionary product sets itself apart from the competition with steam technology that not only cleans more effectively, but also more efficiently. With years of steam technology experience gathered from LG’s clothing care products such as washing machines and the Styler. The dishwasher’s host of unique performance-enhancing technologies will offer consumers a whole new way to wash dishes.

TrueSteam emits high temperature steam to clean everything from delicate stemware to steel pots and pans. A Pre-Steam option gently removes caked layers of food residue, eliminating the need to scrub items by hand before placing them in the dishwasher. By spraying the contents with steam at the end of a cycle, the LG SteamClean dishwasher reduces undesirable water spots – one of the most frequently mentioned complaints among dishwasher owners – by 40 percent.¹ LG’s steam technology not only ensures impeccably clean results, it also yields significant hygienic benefits in keeping with LG’s longstanding dedication to exceeding consumers’ needs.

Another core technology the dishwasher comes equipped with is QuadWash™, a feature that raises the bar on dishwashing by using four spray arms instead of the two featured in most washers. Its multi-motion arms sweep and rotate back and forth while spinning in both directions to clean plates, glassware, and cookware of all shapes and sizes from nearly every angle.

The dishwasher is powered by the Inverter Direct Drive Motor, which increases energy efficiency and helps reduce noise. The motor also allows for the adjustment of water intensity to provide the soft settings necessary for fragile dishware in the upper rack and a stronger setting for pots and pans on the lower level. This versatility offers more effective cleaning performance without risking damage to the dishware.

Moreover, the EasyRack+ system conveniently allows users to adjust the height of the rack to three different levels to accommodate all dishes, cups and flatware. The SteamClean™ dishwasher offers nine pre-set wash cycles to choose from and allows users to download more using the LG SmartThinQ^™ app.

“LG SteamClean dishwasher offers everything our consumers expect from an LG appliance – convenience, flexibility, and especially performance,” said Song Dae-hyun, president of LG Electronics and Home Appliance & Air Solution Company. “Steam technology allows us to deliver a balance of outstanding performance with gentle care. It’s this kind of innovation with a real purpose that our customers expect from LG.”

Visitors to IFA 2017 in Berlin will have a chance to experience LG’s innovative home appliances personally in Hall 18 of Messe Berlin.

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¹ Based on internal lab tests using Delicate Course setting compared to non-steam models.

Long a Trendsetter, LG’s Influence in the Kitchen
Continues to Shape a Dynamic Market Around the World

SEOUL, Aug. 25, 2017 — Few will likely name the unassuming refrigerator as the item in the home that has transformed family life. But refrigerator innovation over the past 60 years has transformed this appliance from a lowly kitchen box to become highly functional and ergonomic product that it is today. With the technological advancements in today’s refrigerators, consumers have come to hold these products to a higher standard. And to meet the expectations of today’s demanding consumers, appliance makers are focusing more than ever on enhancing convenience by improving usability and accessibility.

Appliances are evolving to suit consumer needs as they appear, and the most innovative manufacturers are the ones that are able to predict user trends and meet their demands before they arise. Time and time again, LG Electronics has established a reputation as a company that is unafraid to push the boundaries of innovation and challenge convention. Its dedication to consistently work to bring convenience-enhancing features to consumers has resulted in a number of breakout products including the Home Bar and the InstaView Door-in-Door™ with Inverter Linear Compressor to boost overall energy efficiency and performance.

In 1998, LG introduced the Home Bar, representing the culmination of the company’s efforts to bring together both convenience and efficient storage. It offered owners a unique compartmentalized space that could be used as a home bar, a shelf or even a refrigerator. Instead of having to move a single drink over to the kitchen counter after opening the entire appliance to take it out, users could simply pull out the attached rack and pour their drink without moving a single step. If consumers wanted to store their unfinished drinks and snacks for later, they could simply leave the items in the storage area for quick and easy access later.

Following the success of the Home Bar, LG looks at other ways its products could enhance user convenience to surprise and delight LG customers. Research showed that LG customers typically opened their refrigerators an average of 79 times a day ¹. Despite this fact, 4 out of 10 customers had trouble remembering what was inside their refrigerators, resulting in spoiled food being thrown away. ² This prompted LG to create the innovative Door-in-Door™ refrigerator in 2010. A first of a kind, LG’s Door-in-Door™ innovation makes it easier to organize frequently accessed items in the refrigerator so that can be easily removed without opening the entire door and letting precious cold air escape. By lessening the number of times the main door is opened, food stay fresh longer. Taking this to another level, LG introduced the world’s first Dual Door-in-Door™ in 2014 to double the convenience and allow for greater flexibility in organizing the food.

With efficiency now at the top of LG’s priority list, researchers discovered that anywhere from 50-120kwh of electricity was wasted every year from cold air escaping whenever the refrigerator door was opened. ³ So in 2016, LG developed the InstaView Door-in-Door™ to allow family members to now see what was in the refrigerator without having to open anything at all. Knock twice on the transparent door would illuminate the interior allowing for a clear view of what was inside. The response from the public took LG executives by surprise – whenever consumers saw the refrigerator in a store or in a showroom, they couldn’t resist the opportunity to knock on the door. The refrigerator had become a conversation piece because fundamentally, LG InstaView Door-in-Door™ transformed the way consumers use refrigerators: from having to open the door to see what’s inside to being able to see inside before opening the door.

The new kitchen culture ushered in by LG’s Home Bar, Door-in-Door™ and InstaView Door-in-Door™ begs the question: What will LG come up with next? Despite having long been a pioneer and influential player in the global refrigerator industry, LG has never taken its success for granted, continuing to stay committed to the development of home appliances that surpass its customers’ expectations and delighting families world over. Always considering user needs and convenience above everything else, LG continues to surprise with its unique, innovative products and technology for the kitchen.

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¹   Based on internal consumer research.

²   Based on survey conducted by LG Electronics USA.

³   The Institute of Food and Agricultural Sciences at the University of Florida, http://www.goodhousekeeping.com/home/a19095/refrigerator-door-wastes-energy/

LG’s Extensive Laundry Offerings Includes Expanded TWINWash™ Lineup

SEOUL, Aug. 23 2017 — LG Electronics (LG) will take the wraps off its Total Clothing Care solution at IFA 2017 next week, which will include the company’s newest TWINWash™ washing machines. The newest TWINWash will be accompanied by LG’s latest innovations in clothing care technology featured in the company’s high efficient dryers and the LG Styler.

The expansion of LG’s TWINWash lineup reflects the company’s dedication to providing efficiency and convenience in every part of the home. The new lineup consists of models of different sizes – ranging from large capacity 27-inch units to more affordable 24-inch options. Customers can now enjoy the benefits of the innovative TWINWash regardless of their household size. First available to the public in July 2015, LG TWINWash boasts the distinction of being the world’s first twin-load washing machine. The TWINWash lineup offers innovative features such as TrueSteam™ and TurboWash™ to eliminate almost all allergens^*, wrinkles, odors and soften clothing all while offering powerful wash performance.

Alongside its washing machines, LG is offering dryer solutions for customers who prioritize energy-efficiency and convenience. Equipped with LG’s Inverter Heatpump technology, LG’s New Dryer minimizes fabric damage by maintaining a low drying temperature while also providing more options, such as Eco Mode and Turbo Mode. Highly efficient Eco Mode saves energy and emits very low noise while Turbo Mode ensures a quicker drying time.

The LG Styler delivers the final step in the clothing care process. Designed to refresh and deodorize clothes, the Styler uses TrueSteam™ technology to gently sanitize clothes while reducing wrinkles and odors with ease. The Styler also incorporates the same Inverter Heatpump technology found in LG’s dryers to ensure delicate treatment of all clothing. A core feature of the Styler is its Moving Hanger, which gently shakes clothes to further reduce wrinkles formed during the steam process. And Easy Pants Crease forms a fine, crisp line down the center of each leg. A must-have item for discerning households, the Styler prevents fabric damage and extends the life of clothes while reducing trips to the dry cleaner.

“LG’s vision for total clothing care, with washing, drying, and styling solutions to meet laundry needs from start to finish, is exemplified by the company’s latest home appliances which we’ll be showing at IFA,” said Song Dae-hyun, president of LG’s Home Appliance & Air Solution Company. “By incorporating our groundbreaking TWINWash technology in a diverse range of new products, we are perfectly positioned to meet the demands of different households with different lifestyles and needs.”

IFA attendees are encouraged to stop by Hall 18 of Messe Berlin for a chance to experience LG’s Total Clothing Care solutions for themselves.

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^*  Recipient of British Allergy Foundation (BAF) certification for its ability to remove 99.9 percent of allergens.